UI/UX Design Project

EZO is a Canadian all-in-one financial app for developing countries. As we are building for nations where financial literacy is usually low, we need a very instinctive user experience. The main goal of this project is to collaborate with UX/UI designers to enhance the user experience and interface design of EZO’s upcoming web and native mobile applications for Android and iOS. As we prepare for our official launch, we have extensive UI/UX work to do to ensure our all-in-one financial app provides a seamless, intuitive, and engaging experience for our users. Working closely with Nick, our CTO, his project will focus on refining user interfaces, conducting user research, mapping user journeys, and creating prototypes that align with EZO’s mission to simplify financial accessibility for everyone.

EZO Systems Customer Experience Enhancement Project

EZO Systems Inc. is looking to enhance its customer experience and strategic positioning in the market. The goal of this project is to develop comprehensive FAQs, write detailed support articles, create standardized fee templates, analyze competitors and potential crises, and design an effective referral program. Key tasks include: Setting Up the FAQ: Develop and organize a comprehensive Frequently Asked Questions (FAQ) section that addresses common inquiries and provides clear, concise answers to our users. Writing Help Support Articles: Create detailed Help Support Articles that guide users through various features and functionalities of our platform, ensuring they have all the information needed to use our services effectively. Creating Fees Templates and Analyzing Competitors: Design standardized fees templates for our services and conduct a thorough analysis of competitors’ fee structures to identify opportunities for differentiation and improvement. Incident/Crisis Analysis and Response Preparation: Identify potential incidents or crises that may arise and develop well-considered responses to ensure we are prepared to address them promptly and effectively. Competitors’ Referral Program Analysis and EZO’s Development: Analyze the referral programs of our competitors to identify best practices and design a compelling referral program for EZO that incentivizes user engagement and growth. By addressing these areas, EZO aims to improve customer satisfaction, streamline support processes, and strengthen its competitive edge. This project provides an excellent opportunity for learners to apply their business acumen and strategic thinking skills to real-world challenges faced by a growing tech company.

Market Expansion in Tunisia & Guinea

The main objective of this project is to develop a comprehensive market expansion strategy for EZO, focusing on our international growth as a Canadian company entering the markets of Tunisia or Guinea-Conakry.  EZO, an all-in-one financial app integrating payments, banking services, and investments, is looking to expand its operations into the markets of Tunisia and Guinea-Conakry. This expansion involves understanding the local market dynamics, regulatory environments, competitive landscapes, and potential barriers to entry. A critical aspect of our expansion strategy is forging strategic partnerships with local banks and key actors in various sectors, such as finance, technology, and regulatory bodies. The challenge lies in developing a growth strategy that not only aligns with EZO’s mission and vision but also addresses the unique market conditions and consumer behaviors in these countries through effective local collaborations.

Cyber Security for a Canadian Fintech App

The main objective of this project is to enhance EZO’s cybersecurity posture in preparation for our upcoming launch and to support our ongoing efforts to achieve SOC 2 Type 2 certification. This project aims to leverage the expertise of graduate students to develop, analyze, and test cybersecurity that will ensure the security and integrity of EZO’s platform. Problem Description: EZO, as an all-in-one financial app integrating payments, banking services, and investments, is preparing for its official launch in the coming weeks. As we enter the market, ensuring the highest standards of cybersecurity is crucial to protect user data, maintain platform integrity, and comply with regulatory requirements. We are also in the process of obtaining SOC 2 Type 2 certification, which necessitates rigorous security measures and continuous monitoring. The challenge lies in developing and testing cybersecurity applications and protocols that can withstand potential threats and ensure compliance with certification standards.