CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Marketing Strategy

Marketing
Fermé
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Jason Hamilton
Instructor
(2)
5
Chronologie
  • février 7, 2022
    Début de expérience
  • février 25, 2022
    Project Scope Meeting
  • mars 29, 2022
    Fin de expérience
Expérience
3/5 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Segmentation de la clientèle Marketing numérique Optimisation pour les moteurs de recherche Analyse marketing Analyse concurrentielle
Compétences
digital marketing marketing strategy research
Objectifs et capacités de apprenant.es

Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.

In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
24 apprenant.es dans le programme
Projet
45 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Deliverables will depend on the project and employer types.

Chronologie du projet
  • février 7, 2022
    Début de expérience
  • février 25, 2022
    Project Scope Meeting
  • mars 29, 2022
    Fin de expérience

Critères supplémentaires pour %{company}

Exigances

Project examples may include but are not limited to:

  • Creating a marketing portfolio to highlight marketing skills, abilities, and experience
  • Applying an ethical framework to marketing strategy
  • Applying segmentation to identify potential markets for a product or service
  • Recommending a marketing mix for a potential market for a product or service
  • Selecting appropriate methods of communication, utilizing different types of strategies in managing client relationships and building networks
  • Contrasting various market research tools and methods to lead further marketing decisions
  • Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
  • Evaluating an organization’s digital media offerings to identify gaps and suggest improvements
  • Evaluating an integrated marketing communications plan to provide practical advice for improvement and implementation
  • Contrasting sales tools and techniques to inform an organization’s pipeline management structure
  • Translating marketing strategies and plans for developing and managing international markets

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
  • question

    A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

  • question

    A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

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