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Marketing Strategy (W24)

MRKT-3019
Fermé
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Jose M. Lopez Bueno
Jose M. Lopez Bueno
Instuctor
(1)
4
Chronologie
  • janvier 10, 2024
    Début de expérience
  • janvier 13, 2024
    Team/client assignation
  • avril 13, 2024
    Presentations to client
  • avril 13, 2024
    Fin de expérience
Expérience
2/2 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Small to medium enterprise, Sole proprietorship
N'importe qu'elle industrie
Catégories
Segmentation de la clientèle Étude de marché Analyse concurrentielle Expansion du marché Lancement d'un produit ou d'un service
Compétences
digital marketing marketing strategy research
Objectifs et capacités de apprenant.es

Through this course, students from Red River College Polytechnic have gained a foundation in the strategic marketing aims to reach prospective clients and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.

In teams, students will work collaboratively to develop a marketing plan, and create engagements with your target audience/s.

Apprenant.es
Premier cycle universitaire
Tout niveau
30 apprenant.es dans le programme
Projet
30 heures par apprenant.e
Les Professeur.euses affectent les apprenant.es à des projets
Équipes de 3
Résultats et livrables attendus

Deliverables will depend on the project and employer types.

Chronologie du projet
  • janvier 10, 2024
    Début de expérience
  • janvier 13, 2024
    Team/client assignation
  • avril 13, 2024
    Presentations to client
  • avril 13, 2024
    Fin de expérience
Exemples de projets

Project examples may include but are not limited to:

  • Applying an ethical framework to marketing strategy
  • Applying segmentation to identify potential markets for a product or service
  • Recommending a marketing mix for a potential market for a product or service
  • Contrasting various market research tools and methods to lead further marketing decisions
  • Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
  • Evaluating an integrated marketing communications plan, including digital media, to provide practical advice for improvement and implementation
  • Contrasting sales tools and techniques to inform an organization’s pipeline management structure
  • Translating marketing strategies and plans for developing and managing international markets
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for an introduction of their project to the team/s

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

A representative of the company will be available for a final presentation of the team's project