International Marketing Plan
Chronologie
-
janvier 14, 2025Début de expérience
-
janvier 24, 2025Initial Meeting
-
février 16, 2025International Marketing Plan Proposal MPP submission
-
mars 25, 2025Submitting the final International Marketing Plan
-
mars 27, 2025Fin de expérience
Chronologie
-
janvier 14, 2025Début de expérience
-
janvier 24, 2025Initial Meeting
In this meeting:
- The client will introduce this international marketing plan's business, challenges, and key objectives.
- The student's team leader will ask questions.
- The client will share all the required information, useful data, and files with team leaders.
-
février 16, 2025International Marketing Plan Proposal MPP submission
The first draft of the International Marketing Plan Proposal will be shared with the client.
-
mars 25, 2025Submitting the final International Marketing Plan
All International Marketing Plan files will be shared with the client, and the chosen group/groups will present their plan.
-
mars 27, 2025Fin de expérience
Portée de Expérience
Catégories
Segmentation de la clientèle Analyse marketing Analyse des données Marketing strategyCompétences
marketing research data analysis sales advertisement financeCompanies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following.
- Mission and vision (based on the business owner's or executives' provision).
- Situational and environmental analysis.
- Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
- Integrated Marketing Communication (IMC) plan.
- Marketing plan performance evaluation matrix.
Apprenant.es
- Gaining knowledge about the company's marketing status and issues on hand.
- Clarifying international marketing goals and expantion (SMART).
- Setting up strategies and plans to reach those goals.
- And creating metric systems for measuring the achievements upon set goals in different time periods.
- The rest would be negotiable.
Chronologie du projet
-
janvier 14, 2025Début de expérience
-
janvier 24, 2025Initial Meeting
-
février 16, 2025International Marketing Plan Proposal MPP submission
-
mars 25, 2025Submitting the final International Marketing Plan
-
mars 27, 2025Fin de expérience
Chronologie
-
janvier 14, 2025Début de expérience
-
janvier 24, 2025Initial Meeting
In this meeting:
- The client will introduce this international marketing plan's business, challenges, and key objectives.
- The student's team leader will ask questions.
- The client will share all the required information, useful data, and files with team leaders.
-
février 16, 2025International Marketing Plan Proposal MPP submission
The first draft of the International Marketing Plan Proposal will be shared with the client.
-
mars 25, 2025Submitting the final International Marketing Plan
All International Marketing Plan files will be shared with the client, and the chosen group/groups will present their plan.
-
mars 27, 2025Fin de expérience
Exemples de projets
Exigances
- Research
- Market Intelligence
- Data analysis
- International marketing strategy setting
- International marketing plan setting
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Chronologie
-
janvier 14, 2025Début de expérience
-
janvier 24, 2025Initial Meeting
-
février 16, 2025International Marketing Plan Proposal MPP submission
-
mars 25, 2025Submitting the final International Marketing Plan
-
mars 27, 2025Fin de expérience
Chronologie
-
janvier 14, 2025Début de expérience
-
janvier 24, 2025Initial Meeting
In this meeting:
- The client will introduce this international marketing plan's business, challenges, and key objectives.
- The student's team leader will ask questions.
- The client will share all the required information, useful data, and files with team leaders.
-
février 16, 2025International Marketing Plan Proposal MPP submission
The first draft of the International Marketing Plan Proposal will be shared with the client.
-
mars 25, 2025Submitting the final International Marketing Plan
All International Marketing Plan files will be shared with the client, and the chosen group/groups will present their plan.
-
mars 27, 2025Fin de expérience