Summer 2025 Master's Marketing Plan Creation
Chronologie
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avril 1, 2025Début de expérience
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avril 26, 2025Statement of Work Agreed by Client, Students and Instructor
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mai 27, 2025Project Plan Meeting and Report
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juin 24, 2025Status Report
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juillet 22, 2025Final Meeting and Report
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août 2, 2025Fin de expérience
Chronologie
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avril 1, 2025Début de expérience
-
avril 26, 2025Statement of Work Agreed by Client, Students and Instructor
Discussion between students and organization to confirm: project scope, communication styles, and important dates in a written agreement called the Statement of Work
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mai 27, 2025Project Plan Meeting and Report
Report presented to organization to ensure that the project plan is aligned with the Statement of Work. Then the students meet with the instructor for an update
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juin 24, 2025Status Report
Students prepare a comprehensive report for the instructor, and if desired, for the client, to provide an update on data collection, preliminary findings and plan to finish the project
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juillet 22, 2025Final Meeting and Report
Students prepare a final report and presentation recapping their findings and focus on their recommendations to the client
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août 2, 2025Fin de expérience
Portée de Expérience
Catégories
Segmentation de la clientèle Marketing numérique Communications Lancement d'un produit ou d'un service Marketing strategyCompétences
digital marketing competitive analysis communications marketing strategy researchMaster's student-consultants will devise a strategy to address a marketing opportunity you have identified for your organization.
They will work with you to complete a comprehensive business analysis and strategic plan in the May - August 2025 term.
Apprenant.es
Final project deliverables include:
- A 35- 50-slide marketing plan proposal.
Chronologie du projet
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avril 1, 2025Début de expérience
-
avril 26, 2025Statement of Work Agreed by Client, Students and Instructor
-
mai 27, 2025Project Plan Meeting and Report
-
juin 24, 2025Status Report
-
juillet 22, 2025Final Meeting and Report
-
août 2, 2025Fin de expérience
Chronologie
-
avril 1, 2025Début de expérience
-
avril 26, 2025Statement of Work Agreed by Client, Students and Instructor
Discussion between students and organization to confirm: project scope, communication styles, and important dates in a written agreement called the Statement of Work
-
mai 27, 2025Project Plan Meeting and Report
Report presented to organization to ensure that the project plan is aligned with the Statement of Work. Then the students meet with the instructor for an update
-
juin 24, 2025Status Report
Students prepare a comprehensive report for the instructor, and if desired, for the client, to provide an update on data collection, preliminary findings and plan to finish the project
-
juillet 22, 2025Final Meeting and Report
Students prepare a final report and presentation recapping their findings and focus on their recommendations to the client
-
août 2, 2025Fin de expérience
Exemples de projets
Exigances
Starting in April 2025, Master's-level student-consultant teams of 5 or 6, will spend approximately 300 hours per team, to develop a strategic marketing plan that takes advantage of a current business opportunity you have identified for your firm
Based on the information that you provide, your goals, and student-consultants' marketing research and expertise, they will propose a strategic marketing plan the achieve your desired outcomes. This takes place from May - August 2025
Project examples include, but are not limited to:
- Evaluate your website against your objectives, make recommendations, and implement their recommendations to create a more compelling website.
- Analyze the effectiveness of your existing social media strategy and devise recommendations that they will subsequently implement.
- Identify a new customer segment for your market offering, develop a strategy to target this segment, and implement this strategy.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Chronologie
-
avril 1, 2025Début de expérience
-
avril 26, 2025Statement of Work Agreed by Client, Students and Instructor
-
mai 27, 2025Project Plan Meeting and Report
-
juin 24, 2025Status Report
-
juillet 22, 2025Final Meeting and Report
-
août 2, 2025Fin de expérience
Chronologie
-
avril 1, 2025Début de expérience
-
avril 26, 2025Statement of Work Agreed by Client, Students and Instructor
Discussion between students and organization to confirm: project scope, communication styles, and important dates in a written agreement called the Statement of Work
-
mai 27, 2025Project Plan Meeting and Report
Report presented to organization to ensure that the project plan is aligned with the Statement of Work. Then the students meet with the instructor for an update
-
juin 24, 2025Status Report
Students prepare a comprehensive report for the instructor, and if desired, for the client, to provide an update on data collection, preliminary findings and plan to finish the project
-
juillet 22, 2025Final Meeting and Report
Students prepare a final report and presentation recapping their findings and focus on their recommendations to the client
-
août 2, 2025Fin de expérience