Digital Marketing Solutions from MBA Students-2025
Chronologie
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janvier 7, 2025Début de expérience
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février 14, 2025Web Audit Report
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mars 21, 2025Digital Ads Campaign Proposal
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avril 19, 2025Fin de expérience
Chronologie
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janvier 7, 2025Début de expérience
-
février 14, 2025Web Audit Report
Each student group will submit a web audit report, which includes
- A summary of the website's main objectives and functionalities;
- An analysis of target web users.
- Evaluation of the website's strengths and weaknesses from perspectives including navigation structure, webpage layout, content, and search engine optimization.
- Suggestions to improve the website design
-
mars 21, 2025Digital Ads Campaign Proposal
Each group will submit and present a digital ads campaign proposal, which will
- Identify quantitative objectives and the metrics to measure the campaign's success.
- Select appropriate advertising channels and strategically allocate the budget.
- Specify detailed operational settings for each selected channel (e.g., keywords/audience selection, bidding and daily budget settings, key features of advertisements, etc.).
- Provide predictions to show how the campaign will meet the partner company’s expectations.
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avril 19, 2025Fin de expérience
Catégories
Publicités Marketing numérique Marketing sur les réseaux sociaux Analyse marketing Marketing strategyCompétences
target audience digital advertising web traffic google analytics website optimization search engine marketing marketing social media marketing digital marketing web designEmbark on a transformative journey with second-year MBA graduate learners from DeGroote School of Business, McMaster University, as they immerse themselves in the dynamic realm of Digital Marketing. These budding experts specialize in marketing-oriented web design, search engine marketing, and social media marketing, among other facets.
Ready to amplify your digital marketing performance? Collaborate with 3-5 learner groups to receive a meticulously crafted website optimization plan and a dynamic two-week digital advertising campaign. These projects will benefit from close mentorship by Professor Ruhai Wu and seasoned teaching assistants.
Who are we looking for?
To partake in this collaboration, you need to:
- Provide access to Google Analytics and digital ad accounts.
- Allocate a budget ranging from $500 to $1,000.
- Furnish necessary ad content (text, photo, video) during the project.
Who are we NOT looking for?
If these criteria are not met, our students won't be able to support you further. Please refrain from sending a match request if you cannot adhere to these prerequisites.
- Companies with less than 6 months of data available on Google Analytics
- If we have collaborated together before, we will respectfully decline your request to ensure that students are compliant with plagiarism laws
What will our learners do for you?
Our learners will primarily focus on refining your website and launching a two-week digital ad campaign.
Web Auditing:
Register on Google Analytics and provide student access.
Evaluate your website based on various aspects, offering concrete suggestions for improvement.
Digital Ad Campaign:
Design a two-week ad campaign based on your objectives and budget.
Provide detailed plans for ad channels, budget allocation, keywords/target audience settings, bidding strategy, and ad design suggestions.
The project unfolds in two phases:
Proposal:
Evaluate your website design, integrate web traffic data, and present an exhaustive web audit report.
Propose a digital advertising campaign, encompassing channel selection, budget allocation, keywords/target audience settings, bidding strategies, and detailed ad design.
Execution:
The business partner selects one proposal, and the chosen group collaborates with the company to execute the plan.
What our learners won’t do for you?
Our learners won't create ad content. The responsibility lies with the business partner, while students focus on campaign organization, configuration, and execution.
Chronologie du projet
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janvier 7, 2025Début de expérience
-
février 14, 2025Web Audit Report
-
mars 21, 2025Digital Ads Campaign Proposal
-
avril 19, 2025Fin de expérience
Chronologie
-
janvier 7, 2025Début de expérience
-
février 14, 2025Web Audit Report
Each student group will submit a web audit report, which includes
- A summary of the website's main objectives and functionalities;
- An analysis of target web users.
- Evaluation of the website's strengths and weaknesses from perspectives including navigation structure, webpage layout, content, and search engine optimization.
- Suggestions to improve the website design
-
mars 21, 2025Digital Ads Campaign Proposal
Each group will submit and present a digital ads campaign proposal, which will
- Identify quantitative objectives and the metrics to measure the campaign's success.
- Select appropriate advertising channels and strategically allocate the budget.
- Specify detailed operational settings for each selected channel (e.g., keywords/audience selection, bidding and daily budget settings, key features of advertisements, etc.).
- Provide predictions to show how the campaign will meet the partner company’s expectations.
-
avril 19, 2025Fin de expérience
Exemples de projets
Over the past four years, these course projects have provided students with opportunities to collaborate with diverse businesses, spanning restaurants, retail establishments, wellness training organizations, online startups, and more. Notably, the majority of partner companies have seen substantial enhancements to their websites, thanks to the comprehensive web audit reports produced by the students. Additionally, the implementation of digital advertising campaigns has led to a remarkable increase in web traffic for nearly all companies involved. Specifically, around 30% of these companies achieved more business leads than their initial objectives had anticipated. In 40% of cases, the companies' lead generation goals were met, while the remaining 30% generated slightly fewer leads than initially expected.
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.
The company should have a Google Analytics account by October 1st, 2024.
The company plans to launch a digital promotion campaign in March and April 2025.
Chronologie
-
janvier 7, 2025Début de expérience
-
février 14, 2025Web Audit Report
-
mars 21, 2025Digital Ads Campaign Proposal
-
avril 19, 2025Fin de expérience
Chronologie
-
janvier 7, 2025Début de expérience
-
février 14, 2025Web Audit Report
Each student group will submit a web audit report, which includes
- A summary of the website's main objectives and functionalities;
- An analysis of target web users.
- Evaluation of the website's strengths and weaknesses from perspectives including navigation structure, webpage layout, content, and search engine optimization.
- Suggestions to improve the website design
-
mars 21, 2025Digital Ads Campaign Proposal
Each group will submit and present a digital ads campaign proposal, which will
- Identify quantitative objectives and the metrics to measure the campaign's success.
- Select appropriate advertising channels and strategically allocate the budget.
- Specify detailed operational settings for each selected channel (e.g., keywords/audience selection, bidding and daily budget settings, key features of advertisements, etc.).
- Provide predictions to show how the campaign will meet the partner company’s expectations.
-
avril 19, 2025Fin de expérience