CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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New product launch strategy - Marketing

11078
Fermé
Contact principal
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Reagan Lusk
Il / Iel
Experiential Learning Facilitator
(22)
7
Chronologie
  • janvier 20, 2025
    Début de expérience
  • janvier 23, 2025
    Confidentiality Agreement
  • avril 5, 2025
    Fin de expérience
Expérience
6/4 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Startup, Large enterprise, Non profit, Small to medium enterprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Segmentation de la clientèle Étude de marché Expansion du marché Lancement d'un produit ou d'un service Product management
Compétences
product management concept testing commercialization management new product development research branding
Objectifs et capacités de apprenant.es

Collaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Niveau Intermédiaire, Avancé
40 apprenant.es dans le programme
Projet
35 heures par apprenant.e
Les Professeur.euses affectent les apprenant.es à des projets
Équipes de 5
Résultats et livrables attendus

Students will prepare a detailed report with research, analysis, insights and recommendations on the proposed challenge or issues facing the nonprofit organization. Students will also develop and present a 10-15 minute presentation summarizing their final report.

Chronologie du projet
  • janvier 20, 2025
    Début de expérience
  • janvier 23, 2025
    Confidentiality Agreement
  • avril 5, 2025
    Fin de expérience

Exemples de projets

The emphasis of these projects is for students to experience how product development and marketing theories and models are applied within workplace settings and/or address industry challenges. As a guide to consider what projects your organization would be interested in submitting, below are some examples of potential projects:

  • Market research to identify target audience and market needs.
  • Develop a unique selling proposition for a new product.
  • A marketing plan with digital and traditional marketing strategies.
  • Measure and analyze a marketing campaign's effectiveness using key performance indicators.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Will a mentor be able to commit to regularly meeting with student(s) and providing input and feedback for the duration of the project?  *
  • Q2 - Case à cocher
    You agree to provide your team with mid-project and end-of-project feedback.  *
  • Q3 - Case à cocher
    You agree to attend, in-person or virtually, a final presentation from students at the end of term.  *