CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Marketing Strategy and Plan

Fermé
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Oskooei
Daniel Oskooei
Il / Lui
Full time faculty
(8)
6
Chronologie
  • juillet 15, 2024
    Début de expérience
  • août 31, 2024
    Fin de expérience
Expérience
4/4 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Sole proprietorship, Startup, Large enterprise, Non profit, Small to medium enterprise
Business & management, Business services, Consumer goods & services, Defense & security

Portée de Expérience

Catégories
Segmentation de la clientèle Analyse marketing Expansion du marché Lancement d'un produit ou d'un service Marketing strategy
Compétences
research market intelligence data analysis strategy setting strategic marketing plan setting
Objectifs et capacités de apprenant.es

Companies will benefit at least 5 (up to 12) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist follows.

  • Mission and vision (based on business owner or executives provision).
  • Situational and environmental analysis.
  • Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
  • Integrated Marketing Communication (IMC) plan.
  • Marketing plan performance evaluation matrix.


Apprenant.es

Apprenant.es
étudiant.e de cycle supérieur
Tout niveau
20 apprenant.es dans le programme
Projet
25 heures par apprenant.e
Les Professeur.euses affectent les apprenant.es à des projets
Projets individuels
Résultats et livrables attendus
  • Gaining knowledge about the company's marketing status and issues on hand.
  • Clarifying marketing goals (SMART).
  • Setting up strategies and plans to reach those goals.
  • And creating metric systems for measuring the achievements upon set goals in different time periods.
  • The rest would negotiable.
Chronologie du projet
  • juillet 15, 2024
    Début de expérience
  • août 31, 2024
    Fin de expérience

Critères supplémentaires pour %{company}

Exigances
  • Gathering internal and external data from the company and its industry and marketing.
  • Analyzing the data and converting that to insights.
  • Identifying the current status of company marketing.
  • Setting up marketing strategy.
  • Providing marketing plans and methods to evaluate the outcomes.
  • The above will take place through students collaboration with your teams.


We are seeking businesses that have begun operations, and while we welcome the opportunity to partner with startups, the company should have at least a year's worth of business data available.


Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

When company has been founded?

What is the type of company?

What is the industry?

How cooperative are the senior managers?

If some of the students' or teams provide solid and strong marketing plan would your company desire to employ those students?