Marketing Strategy
Catégories
Segmentation de la clientèle Marketing numérique Analyse marketing Analyse concurrentielle Marketing strategyCompétences
digital marketing marketing strategy researchThrough this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.
In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.
Deliverables will depend on the project and employer types.
Exemples de projets
Project examples may include but are not limited to:
- Creating a marketing portfolio to highlight marketing skills, abilities, and experience
- Applying an ethical framework to marketing strategy
- Applying segmentation to identify potential markets for a product or service
- Recommending a marketing mix for a potential market for a product or service
- Selecting appropriate methods of communication, utilizing different types of strategies in managing client relationships and building networks
- Contrasting various market research tools and methods to lead further marketing decisions
- Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
- Evaluating an organization’s digital media offerings to identify gaps and suggest improvements
- Evaluating an integrated marketing communications plan to provide practical advice for improvement and implementation
- Contrasting sales tools and techniques to inform an organization’s pipeline management structure
- Translating marketing strategies and plans for developing and managing international markets
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.