CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Integrated Marketing Strategy 2

MARK 150
Fermé
Contact principal
Coast Mountain College
Coast Mountain College
Terrace, British Columbia, Canada
Annette Sorensen, MBA
Professeur.euse
3
Chronologie
  • octobre 6, 2020
    Début de expérience
  • novembre 26, 2020
    Marketing Plan Draft
  • décembre 11, 2020
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications Étude de marché Marketing strategy
Compétences
digital marketing marketing strategy research sales & marketing competitive analysis
Objectifs et capacités de apprenant.es

Do you want to increase your bottom line? We can help! We can look at your company and deliver information that can help you make informed decisions that are based on quantitative data. This semester students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
30 apprenant.es dans le programme
Projet
10 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 4
Résultats et livrables attendus

Final deliverables might include:

  1. A detailed report including their research, analysis, insights, and recommendations.
  2. 10-15 minute presentation of key findings and recommendations.
  3. A pdf slide deck summarizing their key findings and recommendations to share with your employees.
Chronologie du projet
  • octobre 6, 2020
    Début de expérience
  • novembre 26, 2020
    Marketing Plan Draft
  • décembre 11, 2020
    Fin de expérience

Exemples de projets

Beginning in October, students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
  • Q2 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q3 - Case à cocher
    Provide an opportunity for students to present their work and receive feedback.