CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Marketing Management Project (MRKT 621)

MRKT 621
Fermé
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Anja-Lina Wamser
Anja-Lina Wamser
Educator
(4)
6
Chronologie
  • avril 25, 2022
    Début de expérience
  • avril 26, 2022
    Project Scope Meeting
  • mai 10, 2022
    Q&A: Interview with the Company
  • mai 21, 2022
    Proposal and approved Outline
  • juin 20, 2022
    Fin de expérience
Expérience
3/2 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Vancouver, British Columbia, Canada
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Segmentation de la clientèle Marketing sur les réseaux sociaux Communications Étude de marché Analyse concurrentielle
Compétences
marketing management marketing research strategic marketing marketing research
Objectifs et capacités de apprenant.es

This semester students are working in groups of 5 to 6 and apply their knowledge in marketing to help your organisation seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Apprenant.es

Apprenant.es
Finissant
Tout niveau
54 apprenant.es dans le programme
Projet
20 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 6
Résultats et livrables attendus

Students will submit a 10-page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.

15 minute presentation of key findings and recommendations.

Chronologie du projet
  • avril 25, 2022
    Début de expérience
  • avril 26, 2022
    Project Scope Meeting
  • mai 10, 2022
    Q&A: Interview with the Company
  • mai 21, 2022
    Proposal and approved Outline
  • juin 20, 2022
    Fin de expérience

Critères supplémentaires pour %{company}

Exigances

Examples include but are not limited to:

Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organisation's budget and current marketing strategy.

Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).

Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.

Developing an integrated online/offline communication strategy.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter.)

Attend a kickoff class meeting to tell students about your company and your goals for the project before the first millstone (second or third week).

Be available to attend the students’ marketing plan presentation during the final week of the course as well as to provide feedback to the instructor and students.

You are a Canadian (local) company.

Be available for a quick (online) meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Your company has legally been operating for more than six months.

Provide a dedicated contact who, is available to answer weekly emails or phone calls for the duration of the project (about once a week) to address students' questions.