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International Marketing Plan - Winter 2024 (12)

MRKT627
Fermé
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Anja-Lina Wamser
Anja-Lina Wamser
Educator
(4)
6
Chronologie
  • janvier 28, 2024
    Début de expérience
  • mars 17, 2024
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Étude de marché Expansion du marché Marketing strategy
Compétences
digital marketing competitive analysis business strategy marketing strategy research
Objectifs et capacités de apprenant.es

MBA Students from University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, and/or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing an appropriate entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive detailed reports and watch the student teams' presentations.


Apprenant.es

Apprenant.es
étudiant.e de cycle supérieur
Tout niveau
20 apprenant.es dans le programme
Projet
20 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Students will submit a detailed report including their research, analysis, insights, and recommendations.

Students will also submit a slide deck summarising their key findings and recommendations to share with your employees.

10-15 minute presentation of key findings and recommendations.

Chronologie du projet
  • janvier 28, 2024
    Début de expérience
  • mars 17, 2024
    Fin de expérience

Exemples de projets

Exigances

Before entering your organization into the international landscape, it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will spend 20+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global.

Some areas that these students can help you to understand include but are not limited to:

  • How to reach your target market in the country of choice
  • Most effective marketing techniques for the area of choice
  • Analysis of the effectiveness of entering the market of choice.
  • Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region

The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing, and distribution recommendations). A global marketing strategy can help your organization improve product/service effectiveness, provide a strong competitive edge, or heighten customer awareness.

Take this opportunity to analyze how you could benefit from expanding internationally.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
  • Q2 - Case à cocher
  • Q3 - Case à cocher
  • Q4 - Case à cocher
  • Q5 - Case à cocher
  • Q6 - Case à cocher