Strategic Marketing Plan
Chronologie
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janvier 12, 2025Début de expérience
-
janvier 13, 2025Initial Meeting With Client
-
mars 9, 2025Fin de expérience
Chronologie
-
janvier 12, 2025Début de expérience
-
janvier 13, 2025Initial Meeting With Client
During this meeting with a client, the following will take place;
- Introduction of the business, key objectives required from this marketing plan, and Q&A.
- Student team leaders will ask different questions regarding the required information.
- All necessary information and files will be shared in this meeting with students by client.
-
mars 9, 2025Fin de expérience
Portée de Expérience
Catégories
Étude de marché Expansion du marché Stratégie de venteCompétences
marketing strategies environmental analysis market dynamics strategic marketing integrated marketing communications performance appraisal master of business administration (mba) strategic planning marketing marketing planningThis experience connects MBA students with industry professionals to develop comprehensive marketing strategies tailored to specific business needs. Learners will leverage their understanding of market dynamics, consumer behavior, and strategic planning to create actionable marketing plans. By applying their knowledge of segmentation, targeting, positioning, and the marketing mix, students will deliver integrated marketing communication plans and performance evaluation frameworks. This collaboration offers companies fresh insights and innovative approaches to enhance their market presence.
Apprenant.es
- Comprehensive marketing strategy document
- Situational and environmental analysis report
- Integrated Marketing Communication (IMC) plan
- Marketing plan performance evaluation matrix
- Presentation of strategic recommendations
Chronologie du projet
-
janvier 12, 2025Début de expérience
-
janvier 13, 2025Initial Meeting With Client
-
mars 9, 2025Fin de expérience
Chronologie
-
janvier 12, 2025Début de expérience
-
janvier 13, 2025Initial Meeting With Client
During this meeting with a client, the following will take place;
- Introduction of the business, key objectives required from this marketing plan, and Q&A.
- Student team leaders will ask different questions regarding the required information.
- All necessary information and files will be shared in this meeting with students by client.
-
mars 9, 2025Fin de expérience
Critères supplémentaires pour %{company}
Exigances
- Develop a marketing strategy for a new product launch in a competitive market
- Create a repositioning plan for an established brand seeking to reach a younger demographic
- Design an integrated marketing communication plan for a regional expansion
- Analyze and propose a marketing mix adjustment for a declining product line
- Evaluate and enhance the digital marketing strategy for an e-commerce platform
- Formulate a market entry strategy for a company entering an international market
- Assess and improve the customer engagement strategy for a service-based business
- Develop a crisis communication plan for a brand facing public relations challenges
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
When your business established?
How many staffs do you have?
How much is your business annual turn over CAD/USD?
Are you actively hiring? If though, then any interest to hire from talented MBA students?
Chronologie
-
janvier 12, 2025Début de expérience
-
janvier 13, 2025Initial Meeting With Client
-
mars 9, 2025Fin de expérience
Chronologie
-
janvier 12, 2025Début de expérience
-
janvier 13, 2025Initial Meeting With Client
During this meeting with a client, the following will take place;
- Introduction of the business, key objectives required from this marketing plan, and Q&A.
- Student team leaders will ask different questions regarding the required information.
- All necessary information and files will be shared in this meeting with students by client.
-
mars 9, 2025Fin de expérience