Comprehensive Marketing Plan
Chronologie
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janvier 30, 2023Début de expérience
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février 4, 2023Project Scope Meeting
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février 25, 2023Status Update
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mars 25, 2023Fin de expérience
Chronologie
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janvier 30, 2023Début de expérience
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février 4, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates. Student will have reviewed the Riipen project details and done some initial research on your company & industry prior to this meeting.
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février 25, 2023Status Update
Students will present an update of initial research and findings, and may have initial recommendations or alternatives to discuss. This will be an opportunity to verify objectives and project direction, as well as request additional information or clarification where required.
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mars 25, 2023Fin de expérience
Portée de Expérience
Catégories
Étude de marché Analyse concurrentielle Expansion du marché Lancement d'un produit ou d'un service Marketing strategyCompétences
competitive analysis marketing strategy researchIn our postgrad Marketing Management course, student-consultants working in teams will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, communications planning, strategy, and marketing best practices to create a comprehensive marketing plan.
Apprenant.es
Students will submit a detailed marketing plan including their research, analysis, insights, and recommendations. Since the level of information available and the presentation of material (including visuals, etc.) will vary based on the project scenario, there is no set length defined for the report; however, it is fair to expect a roughly 20-page report with a concise executive summary of all key findings and recommendations.
Chronologie du projet
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janvier 30, 2023Début de expérience
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février 4, 2023Project Scope Meeting
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février 25, 2023Status Update
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mars 25, 2023Fin de expérience
Chronologie
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janvier 30, 2023Début de expérience
-
février 4, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates. Student will have reviewed the Riipen project details and done some initial research on your company & industry prior to this meeting.
-
février 25, 2023Status Update
Students will present an update of initial research and findings, and may have initial recommendations or alternatives to discuss. This will be an opportunity to verify objectives and project direction, as well as request additional information or clarification where required.
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mars 25, 2023Fin de expérience
Exemples de projets
Exigances
Based on research and analysis of your company, competitors and overall environmental trends, the student-consultants will identify future opportunities for the organization and provide actionable recommendations.
Instead of focusing on one area of your business, the team will perform a comprehensive analysis of your organization, including internal (e.g., financial health; customer base; strategic capabilities) and external (e.g., competitors; industry and market trends; customer behaviour) factors. This will lead to insights and recommendations that address the needs of your organization. However, organizations are encouraged to provide a goal or suggested area of focus to guide students.
Project examples include but are not limited to:
- Market study and opportunity validation: Providing research and recommendations on what what marketing strategies to employ to launch a new business or product line.
- Growth strategies: Identifying and analyzing opportunities for growth through market assessments, new product development, brand extensions, etc.
- Marketing mix validation: Completing a detailed assessment of market factors, competitive landscape, and brand positioning to review and recommend marketing strategies and tactics for your firm.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Chronologie
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janvier 30, 2023Début de expérience
-
février 4, 2023Project Scope Meeting
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février 25, 2023Status Update
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mars 25, 2023Fin de expérience
Chronologie
-
janvier 30, 2023Début de expérience
-
février 4, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates. Student will have reviewed the Riipen project details and done some initial research on your company & industry prior to this meeting.
-
février 25, 2023Status Update
Students will present an update of initial research and findings, and may have initial recommendations or alternatives to discuss. This will be an opportunity to verify objectives and project direction, as well as request additional information or clarification where required.
-
mars 25, 2023Fin de expérience