CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Applied Research in International Trade Management

IBM
Fermé
Contact principal
Toronto School of Management
Toronto School of Management
Toronto, Ontario, Canada
Dr. Abhijeet Singh
Professor
2
Chronologie
  • octobre 7, 2021
    Début de expérience
  • décembre 19, 2021
    Fin de expérience
Expérience
1 projets souhaités
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Étude de marché Opérations Gestion de projet Lancement d'un produit ou d'un service Marketing strategy
Compétences
competitive analysis business consulting international expansion business strategy research
Objectifs et capacités de apprenant.es

Students from the Niagara College @ Toronto School of Management will develop a comprehensive international expansion plan, consisting of detailed internal analysis of a company's resources and capabilities, international market analysis using secondary and primary data, financial and risk analysis with recommendations on implementation. Throughout the project, students will demonstrate a comprehensive understanding of international issues in all functional areas of the internationalization process, and the ability to formulate solutions that meet organizational needs.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
8 apprenant.es dans le programme
Projet
55 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 2
Résultats et livrables attendus

The final deliverable will include:

  1. International Business Plan (importing into or exporting from Canada)
  2. A presentation summarizing key findings and research report
Chronologie du projet
  • octobre 7, 2021
    Début de expérience
  • décembre 19, 2021
    Fin de expérience

Exemples de projets

This project will allow participating firms a low-risk method for exploring new market opportunities for existing products and services, obtain fully-costed market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.

The project can include but is not limited to:

  • Innovating an existing product or product line to reach a new international target market
  • Identify and strategize the competitive advantage of the organization
  • Target market screening
  • Identifying which international market to enter and create a high-level plan (including a market entry strategy)
  • Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
  • Assess and evaluate the strategic positioning of an organization within their respective industry context
  • Identifying potential international partners for international expansion, and providing a brief strategic overview
Modèles liés
Analyzing Industry Data B2C Product Launch to New Market Research Competitive Analysis Voir tout

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q2 - Case à cocher
    Be able to meet at the beginning of the term to go over the scope of the project, communication styles, and key dates with the students.
  • Q3 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions, after vetting by the instructor.
  • Q4 - Case à cocher
    Be available to attend the final presentation with the students and provide feedback.