CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Digital Marketing Strategy

BMKT 369
Fermé
Capilano University
Capilano University
Vancouver, British Columbia, Canada
Ivan Surjanovic
Professor
3
Chronologie
  • janvier 25, 2023
    Début de expérience
  • février 1, 2023
    Project Scope Meeting
  • avril 13, 2023
    Fin de expérience
Expérience
1/3 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Small to medium enterprise, Entreprise familiale
Sales, Retail, Food & beverage, Entertainment, Agriculture

Portée de Expérience

Catégories
Marketing numérique
Compétences
digital marketing competitive analysis sales & marketing marketing strategy research
Objectifs et capacités de apprenant.es

Do you have a Digital Marketing challenge you would like to tackle? In the course, student-consultants will develop a digital marketing plan and devise a strategy to drive more traffic, customer leads, and / or online sales. The students come with knowledge of all major aspects of digital marketing, including selling products and services online, search engine optimization, social media marketing, and executing pay per click advertising. They synthesize this understanding to apply digital marketing principles, techniques and tools towards developing more effective and complete marketing programs.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
35 apprenant.es dans le programme
Projet
15 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 4
Résultats et livrables attendus

The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

  • Introduction and Company Background
  • Situation Analysis
  • Objectives
  • Strategic decisions
  • Digital Marketing Tactics
  • Implementation / action plan
  • Conclusion

The final project deliverables might include:

  1. A verbal presentation (via Zoom) of key findings and recommendations
  2. An appendix (supporting documents) to the verbal presentation (including the research stats and facts, charts, tables, screenshots, etc.)
Chronologie du projet
  • janvier 25, 2023
    Début de expérience
  • février 1, 2023
    Project Scope Meeting
  • avril 13, 2023
    Fin de expérience

Critères supplémentaires pour %{company}

Exigances

Working in groups of 3 to 5 students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. They create a digital marketing plan including the following components:

  • Situation / Competitive Analysis
  • Digital marketing strategy
  • Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
  • Web analytics, evaluation and control of the digital marketing plan

Project activities might include but are not limited to:

  • Recommending digital marketing strategies to your organization's marketing problem and integrating digital marketing into overall marketing strategy
  • Describing and utilizing keyword popularity research
  • Creating website critique including 7Cs Analysis, website SWOT analysis and website report card
  • Determining and utilize website visibility measurements, including traffic rank, search engine rank, search engine saturation and link popularity
  • Selecting appropriate domain name and hosting for client’s business
  • Creating a website map
  • Creating an SEO plan
  • Developing keyword advertising tactics
  • Developing and utilizing viral marketing strategies on the Internet
  • Analyzing website traffic and making recommendations for its improvement
  • Measuring website conversion rates and suggesting strategies for improving the conversion
  • Selecting and applying appropriate website evaluation and control metrics

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
  • question

    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

  • question

    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

  • question

    Provide an opportunity for students to present their work and receive feedback.