Business Consulting with Dr. Ruether

BUS399
Fermé
Contact principal
Strayer University
Herndon, Virginia, United States
Dr. Jim Ruether
Professor
(12)
6
Chronologie
  • juillet 11, 2022
    Début de expérience
  • juillet 15, 2022
    Mid-Point Check-Ins with Each Team
  • août 6, 2022
    Project Scope Meeting
  • août 24, 2022
    Fin de expérience
Expérience
1/2 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Marketing sur les réseaux sociaux Formation et perfectionnement Communications Opérations Gestion de projet
Compétences
project planning business consulting business strategy marketing strategy
Objectifs et capacités de apprenant.es

What business or marketing process, organizational or management improvements can you implement to help you achieve your business goals? In this project, a team of students in the Bachelor of Business Administration program will help you develop a solution for a business-related opportunity you may be facing.

Beginning in January, teams of 4-6 students will work with your organization to support you with achieving your key business objectives by developing a recommended plan of action.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
20 apprenant.es dans le programme
Projet
50 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus
  • Project plan and weekly status reports
  • Final project report with recommendations and an executive summary
  • Presentation of recommendations from some or all teams based on your selection (via a virtual webinar format)
Chronologie du projet
  • juillet 11, 2022
    Début de expérience
  • juillet 15, 2022
    Mid-Point Check-Ins with Each Team
  • août 6, 2022
    Project Scope Meeting
  • août 24, 2022
    Fin de expérience

Exemples de projets

Management: 

  • Develop a project plan, business and marketing plan for a business
  • Propose a plan to improve leadership strategies or behaviors, leadership development, or create a training plan
  • Develop a solution to an ethical dilemma that a company is facing
  • Assess operational strategies and practices

Human Resources Management:

  • New job position requirements analysis and job description development, needs analysis for training and development proposals, compensation practice review
  • Potential human resources strategies if an organization is considering going global (or already has global operations): unify company culture, reduce turnover, recruitment, on-boarding, etc.

Project Management:

  • Project planning and management – charter, timeline development, success strategies for project teams, work breakdown structure development
  • Propose strategies to improve project performance, risk management plans to address a given challenge
  • Assess supply chain management challenges
  • Examine and present ways to address challenges related to evaluating, acquiring, and implementing technology

Marketing:

  • Marketing communications- sample advertisement, consumer behavior analysis for a new product (likely purchasers, strategies that align to consumers)
  • Positioning statement, motto for a brand
  • Marketing Mix – product, price, place, and promotion
  • SWOT – determine strengths, weaknesses, opportunities, and threats by examining internal and external factors that affect the business's success.
  • Marketing strategies based on markets, segments, and customer value and an implementation plan for that strategy with measures for performance

Social Media Marketing:

  • Social media strategy and digital strategies (not print) for a marketing campaign, measuring the performance of campaign, constructing a strategy for managing top-selling products and services, and selecting a delivery platform
  • Social media marketing plan including platform selection, target market considerations, messages and hashtags, and how to assess effectiveness

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Commit to a minimum of 2–4 interactions with the five student teams remotely, approximately 4–6 hours minimum over the duration of the project. These contacts are likely to be question/answer sessions or requests for additional information or clarification.
  • Q2 - Case à cocher
    Be available to attend a single kick-off/project scope meeting with all teams during second week of term. The kick-off will be a Q & A opportunity for all teams to solidify understanding of scope and requirements.
  • Q3 - Case à cocher
    Complete a post course survey.
  • Q4 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q5 - Case à cocher
    Provide a dedicated contact to answer periodic emails or take phone calls as needed to address student questions in a timely manner. Students will be coached to make judicious use of your time.
  • Q6 - Case à cocher
    Be available to schedule and attend a final webinar presentation of project results during Week 8 of term. You can select the top one or two team solutions for presentations to minimize the load of multiple presentations.
  • Q7 - Case à cocher
    Provide feedback to five teams during a mid-point check-in via online meeting or email and comments.