Marketing strategy and plan
Chronologie
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juillet 22, 2024Début de expérience
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juillet 22, 2024Initial Meeting With MBA Students
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août 16, 2024Marketing Plan Proposal (MPP) submission
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septembre 27, 2024Marketing Plan submission
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septembre 30, 2024Fin de expérience
Chronologie
-
juillet 22, 2024Début de expérience
-
juillet 22, 2024Initial Meeting With MBA Students
First meeting with MBA students to educate them about the company and its general information, sharing all insights and valuable information aligned with marketing plan creation follow with A Q&A session.
-
août 16, 2024Marketing Plan Proposal (MPP) submission
Providing a Marketing Plan Proposal for outlining the project framework (only the framework).
-
septembre 27, 2024Marketing Plan submission
Detail main marketing plan submission.
-
septembre 30, 2024Fin de expérience
Portée de Expérience
Catégories
Segmentation de la clientèle Analyse marketing Expansion du marché Lancement d'un produit ou d'un service Marketing strategyCompétences
research market intelligence data analysis strategy setting strategic marketing plan settingCompanies will benefit at least 5 (up to 12) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist follows.
- Mission and vision (based on business owner or executives provision).
- Situational and environmental analysis.
- Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
- Integrated Marketing Communication (IMC) plan.
- Marketing plan performance evaluation matrix.
Apprenant.es
- Gaining knowledge about the company's marketing status and issues on hand.
- Clarifying marketing goals (SMART).
- Setting up strategies and plans to reach those goals.
- And creating metric systems for measuring the achievements upon set goals in different time periods.
- The rest would negotiable.
Chronologie du projet
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juillet 22, 2024Début de expérience
-
juillet 22, 2024Initial Meeting With MBA Students
-
août 16, 2024Marketing Plan Proposal (MPP) submission
-
septembre 27, 2024Marketing Plan submission
-
septembre 30, 2024Fin de expérience
Chronologie
-
juillet 22, 2024Début de expérience
-
juillet 22, 2024Initial Meeting With MBA Students
First meeting with MBA students to educate them about the company and its general information, sharing all insights and valuable information aligned with marketing plan creation follow with A Q&A session.
-
août 16, 2024Marketing Plan Proposal (MPP) submission
Providing a Marketing Plan Proposal for outlining the project framework (only the framework).
-
septembre 27, 2024Marketing Plan submission
Detail main marketing plan submission.
-
septembre 30, 2024Fin de expérience
Critères supplémentaires pour %{company}
Exigances
- Gathering internal and external data from the company and its industry and marketing.
- Analyzing the data and converting that to insights.
- Identifying the current status of company marketing.
- Setting up marketing strategy.
- Providing marketing plans and methods to evaluate the outcomes.
- The above will take place through students collaboration with your teams.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
When company has been founded?
What is the type of company?
What is the industry?
How cooperative are the senior managers?
If some of the students' or teams provide solid and strong marketing plan would your company desire to employ those students?
Chronologie
-
juillet 22, 2024Début de expérience
-
juillet 22, 2024Initial Meeting With MBA Students
-
août 16, 2024Marketing Plan Proposal (MPP) submission
-
septembre 27, 2024Marketing Plan submission
-
septembre 30, 2024Fin de expérience
Chronologie
-
juillet 22, 2024Début de expérience
-
juillet 22, 2024Initial Meeting With MBA Students
First meeting with MBA students to educate them about the company and its general information, sharing all insights and valuable information aligned with marketing plan creation follow with A Q&A session.
-
août 16, 2024Marketing Plan Proposal (MPP) submission
Providing a Marketing Plan Proposal for outlining the project framework (only the framework).
-
septembre 27, 2024Marketing Plan submission
Detail main marketing plan submission.
-
septembre 30, 2024Fin de expérience