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Strategic Management Consultancy, Jan-Apr. 2022

MGT 5313
Fermé
Texas State University
Texas State University
San Marcos, Texas, United States
David Cameron
David Cameron
Instructor
(2)
3
Chronologie
  • janvier 14, 2022
    Début de expérience
  • janvier 19, 2022
    Project Plan via Zoom - Students discuss project scope with company
  • février 16, 2022
    Contextual Analysis Discussion
  • mars 9, 2022
    Mid-Point Check-in
  • mars 30, 2022
    Solutions and recommendations discussion
  • avril 13, 2022
    Students submit final project report to company
  • mai 5, 2022
    Fin de expérience
Expérience
3/3 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any, Startup, Entreprise sociale, Large enterprise, Sole proprietorship
Retail, Apparel & fashion, Consumer goods & services, Business & management, Banking & finance, Sports & fitness
Catégories
Segmentation de la clientèle Opérations Analyse concurrentielle Expansion du marché Lancement d'un produit ou d'un service
Compétences
digital marketing business strategy marketing strategy data analysis research
Objectifs et capacités de apprenant.es

Student teams (3-5) of MBA students from Texas State University will consult on management issues for starting, operating or expanding a client's business. We apply strategic management thinking to understand the current situation, address opportunities/challenges and help clients achieve their goals.

The student teams follow a four step process:

  • Develop a Statement of Work based on understanding the company's business, current situation and goals
  • Research and analyze current trends and, performance gaps
  • Develop insight about opportunities/challenges, leading to recommendations for action
  • Regular client communication and comprehensive written report

Benefits to the client:

  • Identifying pain points and barriers that affect business performance
  • Assessing alternatives and weighing cost/benefits to provide a rationale for action.
  • Develop a specific recommended course of action to help the client meet business goals.
  • Applying strategic management thinking to align plans and move forward
Apprenant.es
Finissant
Tout niveau
15 apprenant.es dans le programme
Projet
72 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 4
Résultats et livrables attendus

Client Project Description

The potential client will provide a project description including a overview the business, the challenge or opportunity, relevant business goals and expected outcomes. This will help us quickly assess program fit and next steps.

Final student project deliverables include:

  1. An initial Statement of Work (SOW) aligning the client's goals and objectives with the student work plan. The purpose is to quickly align the plan with the client's needs and expectations
  2. Contextual assessment of the market, competitive conditions, current company capabilities and resources, and business strategy. The objective is for the students to understand the big picture before diving into the project details. Also, the SOW is updated and refined based on deeper understanding.
  3. Research and analysis of relevant business data to assess trends and develop insight about the issue at hand and related factors.
  4. Develop recommendations for action based on the key findings and a cost/benefit analysis of alternatives.
  5. A comprehensive written report including analysis, findings and recommendations.
  6. Business presentation outlining strategic recommendations, assessment of options and rationale.
Chronologie du projet
  • janvier 14, 2022
    Début de expérience
  • janvier 19, 2022
    Project Plan via Zoom - Students discuss project scope with company
  • février 16, 2022
    Contextual Analysis Discussion
  • mars 9, 2022
    Mid-Point Check-in
  • mars 30, 2022
    Solutions and recommendations discussion
  • avril 13, 2022
    Students submit final project report to company
  • mai 5, 2022
    Fin de expérience
Exemples de projets

Starting on the first day of the semester and following a 12 week process the student-consultants will spend 20-40 hours/week analyzing a strategic challenge or opportunity your organization is facing to provide you with insight about the key issues and recommendations for action.

Example projects include but are not limited to:

  • Developing a growth plan for a digital marketing company dealing with challenges due to COVID economy
  • Strategic plan to support startup business to assess target customers, product market fit and the path forward
  • Evaluating the potential to supplement city transportation options by contracted Uber/Lyft services
  • Marketing plan for a startup fintech company including identifying target market and assessing market interest
  • Assess supply chain network operations to reduce risk and improve operations for overseas shipments to major markets
  • Validate retail customer experience and journey to assess the marketing plan's effectiveness
  • Gap analysis for a sports franchise marketing strategy to attract new fans/customers in underutilized local markets
  • Creating a strategic plan for a social entrepreneurship project to implement a sustainable, regenerative native forest plots
Modèles liés
Marketing Plan Financial Business Plan Voir tout
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Have a dedicated contact that can meet with the student team and answer questions either weekly or every other week (roughly 8-12 times during the eight week course).

Provide a project overview including overview of the company, description of the project and need, specific goals or objectives and expected outcomes.