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Advanced Marketing Management

MKT 702
Fermé
Toronto Metropolitan University
Toronto Metropolitan University
Toronto, Ontario, Canada
Mathieu Lajante
Associate Professor
(1)
2
Chronologie
  • janvier 17, 2022
    Début de expérience
  • janvier 18, 2022
    Project Scope Meeting
  • mars 2, 2022
    Mid-way check in
  • avril 5, 2022
    Report Presentation
  • avril 5, 2022
    Fin de expérience
Expérience
1/2 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications Étude de marché Opérations Gestion de projet Marketing strategy
Compétences
sales & marketing business consulting marketing strategy research
Objectifs et capacités de apprenant.es

Is your company looking for a sophisticated, in-depth analysis of your marketing practices and get recommendations for any future marketing endeavour?

3rd/4th year BA students at the Ted Rogers School of Manager at Ryerson University are ready to apply their deep understanding of the integration of all marketing functions, practices and theories in order to address strategic problems and challenges.

If you agree to this project, students will apply their theoretical knowledge, and employ their IT and quantitative skills to your business and develop an effective marketing strategies in a dynamic business environment.

Our students are eager to produce an analysis at each of the three key levels a marketing plan—external/internal environment, strategic marketing, operational marketing—so as to propose managerial recommendations for your company.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
130 apprenant.es dans le programme
Projet
25 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

The exact scope and nature of the deliverable will depend on your firm's needs and problem proposition.

Generally speaking, students will produce a 20 page report and give a presentation on key findings of their report.

Chronologie du projet
  • janvier 17, 2022
    Début de expérience
  • janvier 18, 2022
    Project Scope Meeting
  • mars 2, 2022
    Mid-way check in
  • avril 5, 2022
    Report Presentation
  • avril 5, 2022
    Fin de expérience

Exemples de projets

Exigances

Students are capable on working on the following aspects of your business:

  • Analyze marketing problems using established marketing frameworks
  • Understanding different approaches to and elements of the marketing and apply marketing strategy and competitive decision making
  • Analyze any marketing problems and choose defensible solutions for practical situations
  • Develop and defend marketing strategy plans.

Concretely, the students will go through multiple steps that are focused on the following:

  1. External and internal diagnosis, SWOT analysis, managerial recommendations from the analysis
  2. Setting up the marketing strategy for your company
  3. Develop a complete integrated marketing communication campaign, develop a hybrid/multichannel marketing strategy, managerial recommendations to your company for products and prices range adaptations

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q - Case à cocher
  • Q - Case à cocher