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Consumer Research & Insights into Branding

MRKT-2017
Fermé
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Neil Rockman
Neil Rockman
Instructor
(3)
6
Chronologie
  • janvier 2, 2023
    Début de expérience
  • avril 30, 2023
    Fin de expérience
Expérience
2/2 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Any
N'importe qu'elle industrie
Catégories
Étude de marché Marketing strategy
Compétences
branding consumer insights marketing strategy research consumer research
Objectifs et capacités de apprenant.es

First year, second term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Apprenant.es
Premier cycle universitaire
Tout niveau
70 apprenant.es dans le programme
Projet
15 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Final deliverables include:

  • A final report detailing insights, methods used, and recommendations.

Chronologie du projet
  • janvier 2, 2023
    Début de expérience
  • avril 30, 2023
    Fin de expérience
Exemples de projets

Beginning this January, groups of four College-level student-consultants will spend 80 hours per team working to generate actionable consumer insights and branding opportunities for your organization.

Based on a challenge or opportunity that you identify, they will synthesize information provided by you and research data to uncover insights that will help you answer important questions pertaining to your customers, and relevant branding opportunities.

Project examples include, but are not limited to:

  • Researching what triggers consumer actions to acquire new customers.
  • Explaining why consumers care about your company to increase brand loyalty.
  • Researching and action on what desires and motivations your customers have to increase retention.
  • Describing current or potential consumer attitudes toward a product or service.
  • Providing recommendations on your digital presence to effectively appeal to your target market and to further enhance your brand.
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Be available for a 1-hour interview (virtual, phone, or in person) to make sure the students fully understand your organization, industry and needs.

Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress.