CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Group Social Media Audit and Digital Strategy

MMKG 6560A
Fermé
Contact principal
Schulich School of Business
Schulich School of Business
Toronto, Ontario, Canada
Martin Waxman
Martin Waxman
Adjunct Professor
(3)
1
Chronologie
  • octobre 15, 2019
    Début de expérience
  • novembre 9, 2019
    Project Scope Meeting
  • novembre 27, 2019
    Midway Check In
  • décembre 4, 2019
    Fin de expérience
Expérience
8/5 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Startup, Non profit, Small to medium enterprise, Large enterprise, Any
Food & beverage, Legal, Apparel & fashion, Entertainment, Environment, Arts, Consumer goods & services, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Marketing & advertising, It & computing, Travel & tourism, Cosmetics & beauty, Liquor, wine & spirits, Media & production, Sports & fitness

Portée de Expérience

Catégories
Communications Lancement d'un produit ou d'un service Marketing strategy
Compétences
digital marketing research digital strategy marketing strategy
Objectifs et capacités de apprenant.es

In a group of 6 participants will work with organization or brand to conduct an audit of their social media and digital marketing channels and develop a digital strategy designed to help achieve the organization’s goals.

Apprenant.es

Apprenant.es
Tout niveau
51 apprenant.es dans le programme
Projet
10 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 6
Résultats et livrables attendus

The group must conduct research, complete a social media and digital marketing audit and develop a digital strategy for an organization or brand. The report will be in PPT or another presentation format.

Organizations that participate in this assignment will get an analysis of their brand's effectiveness on social media and a digital marketing strategy.

Chronologie du projet
  • octobre 15, 2019
    Début de expérience
  • novembre 9, 2019
    Project Scope Meeting
  • novembre 27, 2019
    Midway Check In
  • décembre 4, 2019
    Fin de expérience

Exemples de projets

  • Research the organization’s brand archetype and character and describe how that shapes its approach to social media and digital marketing.
  • Prepare an overview of the organization, SWOT and a top-line analysis of two competitors.
  • Provide a review and strategic analysis of the organization’s current goals, social media and digital marketing strategies, audience, tactics, content mix, stories/communications, creativity, channels, influencers, partners, and audience engagement.
  • Analyse at least 3 channels from the following list: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, other.
  • Identify 3 tools you would recommend to the organization to help optimize, manage, and/or measure social and/or digital media and explain why you selected them.
  • Develop a digital strategy that includes measurable objectives, a creative idea, 3 digital tactics that incorporate the idea, and how you'd measure success.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Be available for a call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course, be available for a check-in call, if required.
  • Q2 - Case à cocher
    Professors will not be involved in any part of the selection, ranking, or awarding of Incentive winners. Organizations that elect to offer Incentives are solely responsible for the screening, selection, awarding, and provision of any Incentives.
  • Q3 - Case à cocher
    Schulich School of Business assumes no liability and is not responsible for the selection, ranking, awarding or provision of the Incentives to the winners.
  • Q4 - Case à cocher
    Provide students with information on the company and its structure, and marketing and communications tools and materials that would be relevant for the project.
  • Q5 - Case à cocher
    Incentives, prizes, and/or awards (hereafter referred to as “Incentives”) may or may not be offered at the sole discretion of the organization and awarded upon the completion of the project.
  • Q6 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions in a timely manner on an ongoing basis.