CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
Se connecter S'inscrire

Marketing Communications Consultancy

Fermé
Florida International University
Florida International University
Miami, Florida, United States
Grizelle De Los Reyes
Professor
(3)
6
Chronologie
  • août 26, 2025
    Début de expérience
  • décembre 12, 2025
    Fin de expérience
Expérience
2 projets souhaités
Dates fixées par le expérience
Entreprises privilégiées
United States
Large enterprise, Small to medium enterprise
Retail, Apparel & fashion, Consumer goods & services, Airlines, aviation & aerospace, Travel & tourism, Sports & fitness, Food & beverage, Entertainment, Hospitality, Insurance, Telecommunications, Technology, Éducation, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Marketing & advertising, Cosmetics & beauty, Liquor, wine & spirits, Public relations & communications

Portée de Expérience

Catégories
Communications Étude de marché Marketing strategy
Compétences
advertising public relations creative strategy communications strategy marketing research
Objectifs et capacités de apprenant.es

Student-consultants will work in groups to develop an integrated marketing communications plan for your organization.

The ideal company is a B2C type of company and interested in young adult and multicultural markets.

Apprenant.es

Apprenant.es
Finissant
Niveau Intermédiaire
20 apprenant.es dans le programme
Projet
90 heures par apprenant.e
Les Professeur.euses affectent les apprenant.es à des projets
Équipes de 4
Résultats et livrables attendus

Each student-consultant group will submit a complete Campaign Plan Book including, but not limited to the following:

  • Executive Summary
  • Situation Analysis (Secondary Research)
  • Problems and Opportunities (SWOT)
  • Primary Research (qualitative and quantitative)
  • Creative Recommendations
  • Media Plan (social media, online advertising, offline marketing, etc.)
  • Strategic Communications Plan with Creative Work
  • Evaluation Section
  • Limitations
  • Bibliography
  • Appendix (All documents used in the development of the campaign)
  • Brief Student Bio (one paragraph on each team member with photo)


Chronologie du projet
  • août 26, 2025
    Début de expérience
  • décembre 12, 2025
    Fin de expérience

Exemples de projets

Exigances

Starting mid-May, student-consultants in groups of 5-6 will spend up to 540 cumulative hours researching, analyzing and creating a tailored communications plan for your organization.


Based on your guidance, the plan will help you overcome a specific challenge or opportunity your organization is facing.


This project will assist your organization in communicating and engaging with Millennials and Gen Z. It will be especially effective if you are thinking of introducing a new product/service or you are interested in re-branding/positioning.


Areas of focus for this project will include, but are not limited to:

  • Primary/secondary market research
  • Campaign creative theme and brief
  • Media planning (social media, online advertising, offline marketing, etc.)
  • Creative Work

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
     *
  • Q2 - Case à cocher
     *
  • Q3 - Case à cocher
  • Q4 - Case à cocher
     *
  • Q5 - Case à cocher
     *
  • Q6 - Texte court
    Client must present initial briefing and final presentation through ZOOM or in person  *