Digital Marketing Strategy Section 08 (WINTER 2025)
Chronologie
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février 3, 2025Début de expérience
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avril 2, 2025Fin de expérience
Portée de Expérience
Catégories
Marketing numérique Optimisation pour les moteurs de recherche Marketing sur les réseaux sociaux Analyse marketing Analyse concurrentielleCompétences
master of business administration (mba) management research digital marketingThis semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Apprenant.es
Students will submit a Digital Marketing Plan (report) including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Chronologie du projet
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février 3, 2025Début de expérience
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avril 2, 2025Fin de expérience
Exemples de projets
Exigances
The outcome of the project is a Digital Marketing Plan for the company based on the current situation analysis and business needs.
Working in groups of 5 to 7, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and online sales. They complete audits on the business's current website analytics, SEO, and social media presence. Examples of the elements included but not limited to:
- Web Design Strategy,
- Onsite & Offsite SEO plan,
- PPC marketing plan,
- E-mail & CRM marketing plan,
- Social media & content marketing plan,
The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:
- Introduction and Company Background
- Situation Analysis
- Objectives
- Strategic decisions
- Digital Marketing Tactics
- Implementation/action plan
- Conclusion
Please note that this is a top-line digital strategy with recommendations and examples, but it won't provide any specific tactics or deliverables other than the plan. For example, teams won't build websites, create ads, social media calendars, keyword lists, etc.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Chronologie
-
février 3, 2025Début de expérience
-
avril 2, 2025Fin de expérience