Based on your organization's current needs and goals, students will develop a custom media strategy. The media plan can be designed from scratch or it build on your existing strategy.

The strategy may include, but is not limited to:

• Conducting an audit of your current media presence.
• Developing strategies for improving your traditional and online advertising programs by recommending tools, methods of engagement, social channels, or communication pieces.
• Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
• Conducting an assessment of the effectiveness of your current communication channel(s).
• Identifying best practices to reach a new target audience.
• Identifying best practices within your current market segment to achieve a larger market share.
• Developing a 6-month roll out plan.
• Creating example social media posts.
• Recommending changes to advertising and PR materials for improved the consistency across your organization’s existing marketing campaign.
• Creating an integrated media campaign for a new or existing product or service.
• Creating a social media or new media campaign to complement existing marketing communications.