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International Marketing Plan

MRKT-627
Fermé
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Oskooei
Daniel Oskooei
Il / Lui
Full time faculty
(8)
6
Chronologie
  • janvier 22, 2025
    Début de expérience
  • mars 27, 2025
    Fin de expérience
Expérience
1/8 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Startup, Entreprise familiale, Large enterprise, Non profit, Small to medium enterprise
Agriculture, Consumer goods & services, Cosmetics & beauty, Defense & security, Advanced manufacturing

Portée de Expérience

Catégories
Segmentation de la clientèle Analyse marketing Analyse des données Marketing strategy
Compétences
marketing research data analysis sales advertisement finance
Objectifs et capacités de apprenant.es

Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following.

  • Mission and vision (based on the business owner's or executives' provision).
  • Situational and environmental analysis.
  • Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
  • Integrated Marketing Communication (IMC) plan.
  • Marketing plan performance evaluation matrix.


Apprenant.es

Apprenant.es
étudiant.e de cycle supérieur
Niveau Intermédiaire, Avancé
30 apprenant.es dans le programme
Projet
30 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus
  • Gaining knowledge about the company's marketing status and issues on hand.
  • Clarifying international marketing goals and expantion (SMART).
  • Setting up strategies and plans to reach those goals.
  • And creating metric systems for measuring the achievements upon set goals in different time periods.
  • The rest would be negotiable.


Chronologie du projet
  • janvier 22, 2025
    Début de expérience
  • mars 27, 2025
    Fin de expérience

Exemples de projets

Exigances
  • Research
  • Market Intelligence
  • Data analysis
  • International marketing strategy setting
  • International marketing plan setting

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Texte court
    What are company industry, history, type, and mission, vision, and core values?  *
  • Q2 - Texte court
    What are your key objectives of initiating this marketing plan?  *
  • Q3 - Texte court
    How cooperative are the senior managers? And can you hold at least 5 meetings with teams?  *
  • Q4 - Texte court
    Are you looking for talented staff to employ in marketing, sales, and business development? If so how many people?  *
  • Q5 - Texte court
    If some of the students' or teams provide solid and strong marketing plan would your company desire to employ those students?  *