CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Marketing Strategy and Decision Making

BMKT 365
Fermé
Capilano University
Capilano University
Vancouver, British Columbia, Canada
David Amos
David Amos
Professor
3
Chronologie
  • janvier 13, 2020
    Début de expérience
  • octobre 2, 2017
    Project Scope Meeting
  • avril 17, 2020
    Fin de expérience
Expérience
2 projets souhaités
Dates fixées par le expérience
Entreprises privilégiées
Vancouver, British Columbia, Canada
Consumer packaged goods, Gov't agency, Start up, Services, Not for profit
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications Stratégie de vente Marketing strategy Hôtellerie, tourisme et arts culinaires
Compétences
digital marketing decision making presentation skills marketing strategy strategy
Objectifs et capacités de apprenant.es

Undergraduate student teams will collaborate with an organization that is facing a current strategic marketing challenge or opportunity and will provide actionable recommendations for moving forward!

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
35 apprenant.es dans le programme
Projet
40 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 4
Résultats et livrables attendus

The Student Teams will make a presentation describing their recommendations and decisions based on their analysis, detailing their insights into your company and industry as a whole. They'll provide actionable suggestions to address the issue or challenge that you provided.

Chronologie du projet
  • janvier 13, 2020
    Début de expérience
  • octobre 2, 2017
    Project Scope Meeting
  • avril 17, 2020
    Fin de expérience

Critères supplémentaires pour %{company}

Exigances

Third Year BBA students at Capilano University will consult with your company to learn about your business and a key marketing challenge or opportunity as it relates to making a strategic decision.

There will be approximately 8 teams focusing on 1 client. Each team will be competing to provide the best recommendations as it relates to the client's strategic marketing scope. The teams will conduct research to gain insights on changes within the competitive landscape and identify key trends affecting your industry.

They will analyze the data and assess the implications for your organization to provide you with a comprehensive marketing strategy.

Project examples include, but are not limited to:

  • Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion.
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • SCA (sustainable competitive advantage) concept including branding strategies, global competition and competition in mature and declining industries.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
  • question

    Make an in class presentation to the students outlining their issue(s) early in the term. Be prepared to participate in a for a Q&A to provide further background.

  • question

    Second visit to the class or via Skype/Video for a follow up Q&A in early October.

  • question

    Complete a simple Assessment based on a simple rubric as provided by the Instructor.

  • question

    Attend final Team Presentations where they provide their recommendations in mid to late November.

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