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Buyer (Consumer) Behaviour - Strategic Marketing Plan

MARK 3215
Fermé
Douglas College
Douglas College
New Westminster, British Columbia, Canada
David Keighron
Professor
(19)
6
Chronologie
  • mai 20, 2022
    Début de expérience
  • mai 28, 2022
    Initial introduction meeting
  • août 10, 2022
    Fin de expérience
Expérience
7/6 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Segmentation de la clientèle Marketing numérique Marketing sur les réseaux sociaux Analyse concurrentielle Marketing strategy
Compétences
digital marketing competitive analysis sales & marketing marketing strategy research
Objectifs et capacités de apprenant.es

A group of four to five student-consultants will analyze, assess and provide recommendations (as well as mock-ups) to your organization around the core buyer behaviour principles that can be applied to a product(s) and the organizations marketing strategy to maximize its market potential.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
35 apprenant.es dans le programme
Projet
40 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Your organization will receive the following deliverables:

  • Weekly progress reports from student groups to make sure their clear channels communication from you, the client and student group.
  • A Strategic Report outlining all areas where your organization can implement consumer behaviour principles to improve your market potential.
  • Potential Mock-ups (Branding and messaging).
  • Video Presentation that can be used to present to other members of your team.
Chronologie du projet
  • mai 20, 2022
    Début de expérience
  • mai 28, 2022
    Initial introduction meeting
  • août 10, 2022
    Fin de expérience

Critères supplémentaires pour %{company}

Exigances

Starting mid-May, a group of four to five 3rd year Undergraduate marketing student-consultants will spend up to 200 hours over the course of the semester developing a strategic marketing report and presentation on how your organization can adapt your marketing strategy to implement the core buyer behaviour principles to improve engagement and maximize market potential.

Student-consultants will research, analyze, and provide actionable recommendations that can be applied to a particular product(s) and the organizations marketing strategy.

The project scope will include, but is not limited to:

  • Examining the organizations current marketing strategy.
  • Analyzing market potential through observing target markets.
  • Applying consumer behaviour theories and principals to improve the market potential.
  • Provide recommendations and mock-ups.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Minimum of 2-3 interactions throughout the semester with student representative as needed based on your availability (approximately 4-6 hours over the duration of the project/group)

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for an initial client meeting with student group representative at the beginning of the semester.