Strategic Marketing and Marketing Plan - 2022 Fall
Chronologie
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septembre 19, 2022Début de expérience
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septembre 26, 2022Project Information Meeting
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octobre 31, 2022Midway Check In
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décembre 12, 2022Fin de expérience
Chronologie
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septembre 19, 2022Début de expérience
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septembre 26, 2022Project Information Meeting
Meeting between students and organization to gather information about the product(s) or service(s) to be addressed in the Strategic Marketing Plan.
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octobre 31, 2022Midway Check In
Meeting between students and organization to address questions and ensure that progress is on track halfway through completion.
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décembre 12, 2022Fin de expérience
Portée de Expérience
Catégories
Étude de marché Lancement d'un produit ou d'un service Marketing strategyCompétences
digital marketing competitive analysis business consulting business strategy market researchYour organization has a product or service requiring a marketing plan. Up to six student teams in each cohort will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.
Apprenant.es
Referencing available information from research, students will provide a Strategic Marketing Plan with implementation recommendations.
Students work in groups of four to six and you will receive up to six marketing plans based upon the number of students in the cohort.
Chronologie du projet
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septembre 19, 2022Début de expérience
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septembre 26, 2022Project Information Meeting
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octobre 31, 2022Midway Check In
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décembre 12, 2022Fin de expérience
Chronologie
-
septembre 19, 2022Début de expérience
-
septembre 26, 2022Project Information Meeting
Meeting between students and organization to gather information about the product(s) or service(s) to be addressed in the Strategic Marketing Plan.
-
octobre 31, 2022Midway Check In
Meeting between students and organization to address questions and ensure that progress is on track halfway through completion.
-
décembre 12, 2022Fin de expérience
Exemples de projets
Exigances
In the Strategic Marketing and Marketing Plan Course, the capstone of the Business Marketing Diploma program, students will research available information and develop a Strategic Marketing Plan including recommendations for implementation.
Projects the students are well-equipped to work on include (but are not limited to):
- Developing a strategic marketing plan for a new or existing business, product, or service
- Developing a new product launch plan
- Rebranding or marketing of an existing product
- Market research or competitive analysis
- Expansion strategy
Note: finance or human resource related projects will not be a good match for this cohort.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Chronologie
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septembre 19, 2022Début de expérience
-
septembre 26, 2022Project Information Meeting
-
octobre 31, 2022Midway Check In
-
décembre 12, 2022Fin de expérience
Chronologie
-
septembre 19, 2022Début de expérience
-
septembre 26, 2022Project Information Meeting
Meeting between students and organization to gather information about the product(s) or service(s) to be addressed in the Strategic Marketing Plan.
-
octobre 31, 2022Midway Check In
Meeting between students and organization to address questions and ensure that progress is on track halfway through completion.
-
décembre 12, 2022Fin de expérience