Marketing Management
Contact principal
Chronologie
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septembre 18, 2021Début de expérience
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septembre 21, 2021Project Scope Meeting
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décembre 18, 2021Fin de expérience
Chronologie
-
septembre 18, 2021Début de expérience
-
septembre 21, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
décembre 18, 2021Fin de expérience
Portée de Expérience
Catégories
Étude de marché Marketing strategyCompétences
marketing strategy data analysis researchThis semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Apprenant.es
Students will submit a 10 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Chronologie du projet
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septembre 18, 2021Début de expérience
-
septembre 21, 2021Project Scope Meeting
-
décembre 18, 2021Fin de expérience
Chronologie
-
septembre 18, 2021Début de expérience
-
septembre 21, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
décembre 18, 2021Fin de expérience
Exemples de projets
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Contact principal
Chronologie
-
septembre 18, 2021Début de expérience
-
septembre 21, 2021Project Scope Meeting
-
décembre 18, 2021Fin de expérience
Chronologie
-
septembre 18, 2021Début de expérience
-
septembre 21, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
décembre 18, 2021Fin de expérience