Ideal projects for this experience are those that align with the program’s learning objectives and provide practical, real-world challenges for students. These projects should help students explore career paths, understand professional qualifications, and plan their career entry strategies.

Media Campaign Development:

• Design a media campaign for a real or hypothetical product or service.
• Develop creative concepts, and outline a strategic plan.
• Present the campaign to the employer and receive feedback.

Public Relations Strategy:

• Develop a public relations strategy for a company or organization.
• Research target audiences, create communication materials, and plan outreach activities.
• Present the strategy and implementation plan to the employer.

Brand Collateral Development:

• Design a visual and written materials for a real or hypothetical product brand.
• Present the collateral with an explanation of how it adheres to brand standards and achieves brand goals to the employer and receive feedback.

What Are Not Good Projects:

• Projects that require advanced technical skills or extensive prior experience significantly beyond a first-year student’s capabilities.
• Tasks that do not offer substantial learning opportunities or are purely administrative or busy-work.
• Projects with unclear objectives or insufficient guidance and support from the employer.