Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project examples may include but are not limited to:

• Creating a marketing portfolio to highlight marketing skills, abilities, and experience
• Applying an ethical framework to marketing strategy
• Applying segmentation to identify potential markets for a product or service
• Recommending a marketing mix for a potential market for a product or service
• Selecting appropriate methods of communication, utilizing different types of strategies in managing client relationships and building networks
• Contrasting various market research tools and methods to lead further marketing decisions
• Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
• Evaluating an organization’s digital media offerings to identify gaps and suggest improvements
• Evaluating an integrated marketing communications plan to provide practical advice for improvement and implementation
• Contrasting sales tools and techniques to inform an organization’s pipeline management structure
• Translating marketing strategies and plans for developing and managing international markets