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Retail Strategy Consulting

MKTG – 483
Fermé
Contact principal
Montclair State University
Montclair State University
Montclair, New Jersey, United States
Archana Kumar
Associate Professor
2
Chronologie
  • février 16, 2021
    Début de expérience
  • février 1, 2020
    Project Scope Meeting
  • mars 11, 2020
    Midway Check In
  • avril 1, 2021
    Mid-semester check in
  • mai 11, 2021
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Startup, Non profit, Small to medium enterprise, Sole proprietorship, Entreprise familiale
Retail, Food & beverage, Apparel & fashion, Consumer goods & services, Marketing & advertising, Cosmetics & beauty

Portée de Expérience

Catégories
Étude de marché Lancement d'un produit ou d'un service Stratégie de vente Marketing strategy
Compétences
retailing consumer behaviour analysis competitive analysis sales & marketing marketing strategy
Objectifs et capacités de apprenant.es

Are you a small to mid-sized retailer looking to refresh your current strategy? Do you want a small group of senior-level retail students develop creative solutions to your strategic problems? Students will work in small groups of 2-3 throughout the semester on a challenge you provide them. Along the way, they could gather primary data from your customers and collate secondary data about your industry, analyze the data and then develop a strategic retailing plan along with actionable insights.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
9 apprenant.es dans le programme
Projet
25 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 2
Résultats et livrables attendus

Final deliverable include:

1) A managerial report outlining the problem addressed, summary of the market research outcomes, short-term and long-term strategic recommendations

2) Presentation of the material to the company

Chronologie du projet
  • février 16, 2021
    Début de expérience
  • février 1, 2020
    Project Scope Meeting
  • mars 11, 2020
    Midway Check In
  • avril 1, 2021
    Mid-semester check in
  • mai 11, 2021
    Fin de expérience

Exemples de projets

Student-consultants in groups of 2-3 will develop a proactive strategic plan which will guide your future opportunities and be prepared to face upcoming changes in consumer trends. Some examples of past projects that my students have worked on include - Enhancing Target's Cartwheel app to provide excellent customer service; Re-energize Target's Threshold brand; Create an online presence and develop digital marketing strategies for a small jewelry store and for a small boutique both located in Northern New Jersey.

Potential projects could focus in the following areas -

1) Branding strategies for your company/products

2) Identifying your customer decision making process

3) Positioning analysis

4) Competitor analysis

5) Merchandising strategy

6) Overall strategic development

7) Digital marketing strategy

To accomplish this work, students will:

  • Conduct an initial meeting with your organization to determine the scope of the project and your key areas of interest
  • Work as a group to develop a detailed report for your organization.
  • Deliver the final report to your organization which will include the implementation plan
Modèles liés
Market Validation Study Market Expansion Research B2C Product Launch to New Market Research Voir tout

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Understand that students will provide strategies based on the information provided by the company and based on additional research conducted by students. Implementation of strategies will be the responsibility of the company and not the students.
  • Q2 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
  • Q3 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.