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MBA Marketing Strategy Consulting

MKTG 5200
Fermé
Contact principal
Schulich School of Business
Schulich School of Business
Toronto, Ontario, Canada
Jane-Michele Clark
Professeur.euse
(1)
3
Chronologie
  • février 11, 2018
    Début de expérience
  • mars 19, 2018
    Fin de expérience
Expérience
10 projets souhaités
Dates fixées par le expérience
Entreprises privilégiées
Ontario, Canada
Any, For-profit
N'importe qu'elle industrie

Portée de Expérience

Catégories
Compétences
secondary research master of business administration (mba) marketing strategies marketing research
Objectifs et capacités de apprenant.es

Graduate students at Schulich will research your organization, marketplace and industry through primary and secondary research to analyze your marketing activities and give recommendations.

Apprenant.es

Apprenant.es
Tout niveau
40 apprenant.es dans le programme
Projet
20 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Students will provide a report describing the findings from their research, detailing their insights into your company and industry as a whole. They'll provide actionable recommendations to address the issue or challenge that you provided.

Chronologie du projet
  • février 11, 2018
    Début de expérience
  • mars 19, 2018
    Fin de expérience

Exemples de projets

Graduate students at the Schulich School of Business will consult with your company to learn about your business and marketing landscape. You can provide students with a key marketing challenge and/or opportunity, but students will use social media and other sources to determine whether or not there are additional consumer centric challenges that also need to be addressed

The team assigned to your company will conduct research to gain insights on changes within the competitive landscape and identify key trends affecting your industry.

They will analyse the data and assess its implications for your organisation to provide you with a strategy to address your marketing challenge at the conclusion of the project.

Project examples include, but are not limited to:

  • Identifying additional audiences you could target to help grow your business
  • Enhancing brand perception amongst key customer groups
  • Creation of signature customer experiences to enhance engagement

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Meet with your student group for an initial interview, in person or by Skype, to provide background on your company, industry, and marketing challenge.
  • Q2 - Case à cocher
    Be responsive to periodic emails and/or phone calls from the student group to answer questions as the project progresses.