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Integrated MarCom (Section 244596)

Fermé
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Angelyne Carupo Elle
Instructor
3
Chronologie
  • septembre 25, 2023
    Début de expérience
  • décembre 7, 2023
    Fin de expérience
Expérience
1/5 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie
Catégories
Communications Étude de marché Marketing strategy
Compétences
digital marketing sales & marketing marketing strategy communication research
Objectifs et capacités de apprenant.es

Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign.

A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.

Apprenant.es
Diplôme
Tout niveau
8 apprenant.es dans le programme
Projet
20 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Projets individuels
Résultats et livrables attendus

A report for advertising and marketing communications plans from strategy up to execution. Determine the components of the communications mix to include in an integrated marketing communications campaign. Conduct marketing research to develop a competitive analysis.

A report detailing the problem, recommended solutions, and an action plan. A 20 minute presentation of key findings with a Q & A.

Execution would be the responsibility of the client.

Chronologie du projet
  • septembre 25, 2023
    Début de expérience
  • décembre 7, 2023
    Fin de expérience
Exemples de projets

Based on your organization's current needs and goals, students will develop a custom integrated marketing communication strategy. The plan can be designed from scratch or it build on your existing strategy.

The strategy may include, but is not limited to:

  • Conducting an audit of your current social media presence.
  • Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
  • Examining content marketing and the role it plays in your integrated marketing communications
  • Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
  • Identifying best practices to reach a new target audience.
  • Identifying best practices within your current market segment to achieve a larger market share.
  • Integration of a new media campaign to complement existing marketing communications.
  • Developing a 6-month roll out plan.
  • Recommending changes to advertising and PR materials for improved the consistency across your organization’s existing marketing campaign.
  • Creating an integrated marketing campaign for a new product or service.
  • Creating a rebranding campaign for an existing product.
  • Developing marketing strategies that align with existing organizational strategies to include in an integrated marketing campaign.
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Provide an evaluation of the student team for grades.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

A representative of the company will be available for an initial online meeting with the students.