Marketing Communications Consultancy
Chronologie
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mai 10, 2021Début de expérience
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février 27, 2021Project Scope Meeting
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juin 16, 2021Final Presentation
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juillet 16, 2021Fin de expérience
Chronologie
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mai 10, 2021Début de expérience
-
février 27, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates. Client must brief students in person or via SKYPE and must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
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juin 16, 2021Final Presentation
Clients must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
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juillet 16, 2021Fin de expérience
Portée de Expérience
Catégories
Communications Étude de marché Marketing strategyCompétences
advertising public relations marketing research creative strategy communications strategyStudent-consultants will work in groups to develop an integrated marketing communications plan for your organization.
The ideal company is a B2C type of company and interested in young adult and multicultural markets.
Apprenant.es
Each student-consultant group will submit a complete Campaign Plan Book including, but not limited to the following:
- Executive Summary
- Situation Analysis (Secondary Research)
- Problems and Opportunities (SWOT)
- Primary Research (qualitative and quantitative)
- Creative Recommendations
- Media Plan (social media, online advertising, offline marketing, etc.)
- Public Relations Plan
- Administrative Implementation Section
- Evaluation Section
- Limitations
- Bibliography
- Appendix (All documents used in the development of the campaign)
- Brief Student Bio (one paragraph on each team member with photo)
Chronologie du projet
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mai 10, 2021Début de expérience
-
février 27, 2021Project Scope Meeting
-
juin 16, 2021Final Presentation
-
juillet 16, 2021Fin de expérience
Chronologie
-
mai 10, 2021Début de expérience
-
février 27, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates. Client must brief students in person or via SKYPE and must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
juin 16, 2021Final Presentation
Clients must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
juillet 16, 2021Fin de expérience
Exemples de projets
Exigances
Starting mid-August, student-consultants in groups of 5-6 will spend up to 540 cumulative hours researching, analyzing and creating a tailored communications plan for your organization.
Based on your guidance, the plan will help you overcome a specific challenge or opportunity your organization is facing.
This project will assist your organization in communicating and engaging with Millennials and Gen Z. It will be especially effective if you are thinking of introducing a new product/service or you are interested in re-branding/positioning.
Areas of focus for this project will include, but are not limited to:
- Primary/secondary market research
- Campaign creative theme and brief
- Media planning (social media, online advertising, offline marketing, etc.)
- Public relations strategy
- Administrative/implementation strategy.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Chronologie
-
mai 10, 2021Début de expérience
-
février 27, 2021Project Scope Meeting
-
juin 16, 2021Final Presentation
-
juillet 16, 2021Fin de expérience
Chronologie
-
mai 10, 2021Début de expérience
-
février 27, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates. Client must brief students in person or via SKYPE and must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
juin 16, 2021Final Presentation
Clients must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
juillet 16, 2021Fin de expérience