Market Research and Marketing Plan Creation
Chronologie
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janvier 18, 2021Début de expérience
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janvier 19, 2021Project Scope Meeting
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février 9, 2021Midway Check In
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avril 13, 2021Presentation
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avril 13, 2021Fin de expérience
Chronologie
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janvier 18, 2021Début de expérience
-
janvier 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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février 9, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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avril 13, 2021Presentation
Students present virtually to the industry partner.
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avril 13, 2021Fin de expérience
Portée de Expérience
Catégories
Communications Étude de marché Stratégie de vente Marketing strategyCompétences
sales & marketing marketing strategy research competitive analysisThis semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Apprenant.es
Students will submit a minimum 10 page report including their research, analysis, insights, and recommendations.
Students will provide a 15-minute presentation summarizing their key findings and actionable recommendations to share with your employees.
Chronologie du projet
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janvier 18, 2021Début de expérience
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janvier 19, 2021Project Scope Meeting
-
février 9, 2021Midway Check In
-
avril 13, 2021Presentation
-
avril 13, 2021Fin de expérience
Chronologie
-
janvier 18, 2021Début de expérience
-
janvier 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
février 9, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
avril 13, 2021Presentation
Students present virtually to the industry partner.
-
avril 13, 2021Fin de expérience
Exemples de projets
Exigances
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Conduct marketing research (primary and secondary), market segmentation, targeting and positioning
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, app that encourages online shopping, etc.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Chronologie
-
janvier 18, 2021Début de expérience
-
janvier 19, 2021Project Scope Meeting
-
février 9, 2021Midway Check In
-
avril 13, 2021Presentation
-
avril 13, 2021Fin de expérience
Chronologie
-
janvier 18, 2021Début de expérience
-
janvier 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
février 9, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
avril 13, 2021Presentation
Students present virtually to the industry partner.
-
avril 13, 2021Fin de expérience