CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
Se connecter S'inscrire

Market Research and Marketing Plan Creation (Thursday 1-4 pm PST)

MARK150
Fermé
Contact principal
Coast Mountain College
Coast Mountain College
Terrace, British Columbia, Canada
Anna Sterankova
Anna Sterankova
Instructor
(2)
3
Chronologie
  • septembre 30, 2021
    Début de expérience
  • octobre 8, 2021
    Project Scope Meeting
  • novembre 5, 2021
    Midway Check In
  • décembre 10, 2021
    Presentation
  • décembre 17, 2021
    Fin de expérience
Expérience
2/2 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications Étude de marché Stratégie de vente Marketing strategy
Compétences
competitive analysis sales & marketing marketing strategy research
Objectifs et capacités de apprenant.es

This semester students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Apprenant.es

Apprenant.es
Diplôme
Tout niveau
35 apprenant.es dans le programme
Projet
15 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 4
Résultats et livrables attendus

Students will submit a minimum 10 page report including their research, analysis, insights, and recommendations.

Students will provide a 15-minute presentation summarizing their key findings and actionable recommendations to share with your employees.

Chronologie du projet
  • septembre 30, 2021
    Début de expérience
  • octobre 8, 2021
    Project Scope Meeting
  • novembre 5, 2021
    Midway Check In
  • décembre 10, 2021
    Presentation
  • décembre 17, 2021
    Fin de expérience

Exemples de projets

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Conduct marketing research (primary and secondary), market segmentation, targeting and positioning
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, app that encourages online shopping, etc.
Modèles liés
Survey Creation Market Expansion Research Market Validation Study Voir tout

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
  • Q2 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q3 - Case à cocher
    Provide an opportunity for students to present their work and receive feedback.