Marketing Plan and Strategy
Chronologie
-
octobre 1, 2024Début de expérience
-
octobre 1, 2024Initial Marketing Plan Meeting With Business Owner
-
octobre 8, 2024Marketing Plan Proposal Approval by Client
-
octobre 29, 2024Alignment Meeting
-
novembre 12, 2024Final Marketing Plan Presentation
-
novembre 26, 2024Fin de expérience
Chronologie
-
octobre 1, 2024Début de expérience
-
octobre 1, 2024Initial Marketing Plan Meeting With Business Owner
Initial meeting of MBA students and business owners for introduction, objective, and outcome setting.
-
octobre 8, 2024Marketing Plan Proposal Approval by Client
The Marketing Plan Proposal will be provided by team leaders to the client for their approval in order to start the marketing plan.
-
octobre 29, 2024Alignment Meeting
Alignment meetings of groups with the clients for better outcomes and needed fine-tuning of the marketing plan.
-
novembre 12, 2024Final Marketing Plan Presentation
All groups will send their final marketing plan to the client, and qualified groups will present them.
-
novembre 26, 2024Fin de expérience
Portée de Expérience
Catégories
Étude de marché Expansion du marché Lancement d'un produit ou d'un service Stratégie de venteCompétences
marketing strategies environmental analysis integrated marketing communications goal setting performance appraisal master of business administration (mba) marketing metric system marketing planning marketing mixCompanies will benefit at least 3 (up to 5) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist of the following.
- Mission and vision (based on the business owner's or executives' provision).
- Situational and environmental analysis.
- Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
- Integrated Marketing Communication (IMC) plan.
- Marketing plan performance evaluation matrix.
Apprenant.es
- Conducting market and industry research and secondary data gathering and analysis.
- Identifying company marketing issues objectives, and goals.
- Setting up marketing strategies and plans to reach those goals.
- Clarifying marketing goals (SMART).
- And creating metric systems to measure achievements upon set goals in different periods.
Chronologie du projet
-
octobre 1, 2024Début de expérience
-
octobre 1, 2024Initial Marketing Plan Meeting With Business Owner
-
octobre 8, 2024Marketing Plan Proposal Approval by Client
-
octobre 29, 2024Alignment Meeting
-
novembre 12, 2024Final Marketing Plan Presentation
-
novembre 26, 2024Fin de expérience
Chronologie
-
octobre 1, 2024Début de expérience
-
octobre 1, 2024Initial Marketing Plan Meeting With Business Owner
Initial meeting of MBA students and business owners for introduction, objective, and outcome setting.
-
octobre 8, 2024Marketing Plan Proposal Approval by Client
The Marketing Plan Proposal will be provided by team leaders to the client for their approval in order to start the marketing plan.
-
octobre 29, 2024Alignment Meeting
Alignment meetings of groups with the clients for better outcomes and needed fine-tuning of the marketing plan.
-
novembre 12, 2024Final Marketing Plan Presentation
All groups will send their final marketing plan to the client, and qualified groups will present them.
-
novembre 26, 2024Fin de expérience
Critères supplémentaires pour %{company}
Exigances
Small and Medium-sized companies and Startups need the following:
- Creating marketing plans and strategies from scratch for companies that do not have marketing plans and strategies. This project will involve secondary data gathering and analysis.
- They have conducted market and industry research but want to accomplish their marketing plan and strategies.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Would you please introduce your company?
What are your main marketing objectives and expectation from this project?
Have you conducted any market and industry research or partial marketing plan?
Chronologie
-
octobre 1, 2024Début de expérience
-
octobre 1, 2024Initial Marketing Plan Meeting With Business Owner
-
octobre 8, 2024Marketing Plan Proposal Approval by Client
-
octobre 29, 2024Alignment Meeting
-
novembre 12, 2024Final Marketing Plan Presentation
-
novembre 26, 2024Fin de expérience
Chronologie
-
octobre 1, 2024Début de expérience
-
octobre 1, 2024Initial Marketing Plan Meeting With Business Owner
Initial meeting of MBA students and business owners for introduction, objective, and outcome setting.
-
octobre 8, 2024Marketing Plan Proposal Approval by Client
The Marketing Plan Proposal will be provided by team leaders to the client for their approval in order to start the marketing plan.
-
octobre 29, 2024Alignment Meeting
Alignment meetings of groups with the clients for better outcomes and needed fine-tuning of the marketing plan.
-
novembre 12, 2024Final Marketing Plan Presentation
All groups will send their final marketing plan to the client, and qualified groups will present them.
-
novembre 26, 2024Fin de expérience