CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Marketing Management Fall Term 2024

MRKT 621
Fermé
Contact principal
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Maria Alejandra Jimenez Ospina
Maria Alejandra Jimenez Ospina
Elle / Elle
Professor
(5)
6
Chronologie
  • octobre 7, 2024
    Début de expérience
  • décembre 16, 2024
    Fin de expérience
Expérience
4/4 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Sole proprietorship, Startup, Entreprise familiale, Incubator, Non profit
N'importe qu'elle industrie

Portée de Expérience

Catégories
Segmentation de la clientèle Relations publiques Marketing sur les réseaux sociaux Analyse marketing Étude de marché
Compétences
marketing management marketing research marketing strategic marketing research
Objectifs et capacités de apprenant.es

This semester students working in groups of 4-6 members. They will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Apprenant.es

Apprenant.es
étudiant.e de cycle supérieur
Niveau Intermédiaire, Avancé
25 apprenant.es dans le programme
Projet
20 heures par apprenant.e
Les Professeur.euses affectent les apprenant.es à des projets
Équipes de 5
Résultats et livrables attendus

Students will submit:

  1. One page marketing proposal to be considered by the client.
  2. A 15-20 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.

  1. 15-minute presentation of key findings and recommendations.
Chronologie du projet
  • octobre 7, 2024
    Début de expérience
  • décembre 16, 2024
    Fin de expérience

Exemples de projets

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media Analysis: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)
  • Integrated Marketing Communication: identifying a strategic approach unifying all forms of communication tools to deliver a consistent message across multiple channels, ensuring a cohesive brand experience for the audience.



Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Texte court
    Will you provide an opportunity for learners to present their work and receive feedback?