Prior to engaging, the educator met with us to ensure alignment on objectives. This enabled us to set the stage for a win/win: The cohort provided analysis and insight into a market we considering expanding into; while having an opportunity to practice the skills they have been learning in a real-world environment. The educator's leadership and team facilitation skills were a definite success factor given the size of the cohort. As a result of this engagement, we have the market analysis we require to build out our market expansion strategy.