We develop all-electric, autonomous transit systems for private applications. We would love to take your help in the sale of one of our finest products for commuting.

Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.

This will involve several different steps for the students, including:

• Evaluating our current sales process by speaking with potential customers and examining our current sales scripts.
• Researching industry sales processes and lead generation strategies for the Canadian market.
• Create recommendations that will improve our leads and conversion rate.
• Writing new sales scripts for both phone calls and emails.
• Update Customer Relationship Management system.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Evaluated our current sales process.
• Research competitors' sales processes.
• Created recommendations on how to improve our sales roadmap in the Canadian market.
• Written new sales scripts to generate better leads.
• Identify atleast 1-beta customer that would be interested in piloting our solution.

Bonus steps would include:

• Identify and interact on action items for engineering teams.

Final deliverables should include

• A sales process handbook with general information and scripts.
• A report of customer feedback as per the CRM (Customer Relationship Management) templates. These will be provided after start of project.
• A 20-minute presentation on the customer interactions and feedback received.