Our Client is interested in understanding the feasibility of a home party-styled business to serve a previously untapped market.

With the pandemic winding down, the concept of home parties will be returning in a robust nature. Additionally, society is becoming more engaged in activities that previously had been seen as off-limits or proscribed. Specific to sexually based activities, our client believes that interest in exploring non-conventional pursuits will increase and that there will be greater excitement in these activities, in a broader way. In 2022, Netflix produced a series called "How to Build A Sex Room", further indicating greater society acceptance.

The main goal for the project would be to understand what the tolerance level might be for home party business similar to a Tupperware Party, focused on "spicing up" the bedroom, selling Dominatrix products.

PLEASE NOTE: This is a market feasibility study only and will be held to high ethic and moral codes.

We would like to have a study facilitated to understand the “mood” in the marketplace for a THP styled program for Dominatrix products.

1) How advanced is the home party industry and what is the current state?

2) What would be the thirst for something like this?

3) How much discretion might be required?

4) Is there a specific region, demographic or psychographic that would be a first mover to market to?

5) Is there any information available on the structure of typical home party businesses and can this be provided to us?

We will provide a full scope document, on call support, and any advice as required.