Szechuan Sweet Mango, a vibrant and innovative food brand, aims to enhance its social media presence to better engage with its audience and promote its unique offerings. The project focuses on developing a comprehensive content strategy for Instagram and other social media platforms, ensuring that the brand's aesthetic and tone are consistently represented. The goal is to create a cohesive and engaging social media presence that not only increases follower engagement but also drives traffic to the brand's website. By leveraging creative design and strategic copywriting, the project seeks to build brand awareness and foster a sense of community among followers. The project will also involve analyzing performance metrics to optimize future content, ensuring that the brand remains relevant and appealing to its target audience.

The project will deliver a 30-day Instagram content calendar, complete with daily posts and stories designed to boost engagement by 20%. Additionally, a series of social media posts will be created to promote a new product launch, including visuals, captions, and hashtags. The project will also include a user-generated content campaign to enhance brand awareness and community engagement. Finally, recommendations for content optimization based on analytics will be provided to improve future social media strategies.