The main goal for the project is to create a sales pipeline of key contacts, create a sales strategy for new markets for Reya Health and conduct initial outreach to key contacts all in support of the company’s revenue generation activities.

This will involve several different steps for the learners, including:

- Researching and identifying key contacts within the industry.

- Analyzing the market to create ideal customer profiles.

- Assisting the founder and CEO with business development efforts.

- Implementing and managing customer relations systems.

- Developing a sales strategy for new markets.

By the end of the project, learners should complete the following tasks:

- A comprehensive list of key contacts within the industry.

- Detailed ideal customer profiles based on market analysis.

- Implementation and management of customer relations systems.

- A well-defined sales strategy for new markets.

- Initial contact and communication with each key contact. 

Final deliverables:

- A detailed report outlining the key contacts, customer profiles, outline best practices for customer relations systems, and a detailed sales strategy.

- Presentation to the Reya Health team explaining the research, analysis, and strategy.