To use Facebook to find the people that are connected to the product and use that information for a targeted marketing campaign.

There are various targeting methods that leverage Facebook's vast user data and its algorithmic ability to connect people in "6 degrees of freedom" or degrees of separation. This concept is based on the idea that any two people in the world are connected through a chain of at most six acquaintances. In the context of Facebook, businesses can strategically use the platform’s tools to discover potential customers, partners, or influencers across those degrees of separation.

In this phase we might be able to use 2 tactics.

One:

Facebook Groups Targeting 

  - How it works : Facebook allows businesses to target users who are members of specific groups related to their business, industry, or niche. 

  - How it connects with 6 degrees of freedom : By focusing on people in groups with shared interests or goals, businesses can reach people connected by common group memberships, which often span several degrees of separation.

Two:

Friends of Page Followers 

  - How it works : With Facebook’s engagement tools, businesses can specifically target friends of people who follow their page.

  - How it connects with 6 degrees of freedom : This method uses the idea that your followers’ friends are within the first degree of separation, and that their friends (second-degree connections) and beyond are within your target reach.

The outcome would be a matrix of Facebook users and groups that would be interested in our product and based on current market feedback would benefit from its use. Time permitting a campaign to send out pertinent marketing materials to the target group and track and follow up on the responses.