PROJECT SCOPE

Our organization is able to offer a virtual opportunity for student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement.

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Based on our goals, we are looking for the student to work on the following:

• Competitive Analysis
• Create a promotional plan for our organization
• Develop promotional materials across different media
• Brand Strategy and Management
• · Graphic Design - publications and promotional material
• Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site
• Content Development
• · Digital Marketing including Social Media implementation
• · Social Media Management: overseeing different channels that we own and keeping them up-to-date
• · VideoEditing
• · SEO
• · Front End Web Design

The primary focus for the student will be:

Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.

Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.

Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useble social media and blog posts, to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.

SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.

Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (eg. Mailchimp, Open source CRM, Hubspot, Google Sheets, Excel)

We will plan to communicate with our virtual intern(s) using these communication tools: (eg. Riipen messaging, zoom, email)

Best regards,

Team, Carnival Guide Inc.

Daily availability to discuss and answer ongoing questions.