CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Market Validation and Awareness

Fermé
Contact principal
Strategicly
Strategicly
Toronto, Ontario, Canada
Nadine Livingston
Nadine Livingston
Founder
(14)
3
Projet
Parcours académique
60 heures de travail au total
Apprenant.e
Canada
Niveau Intermédiaire

Portée du projet

Catégories
Conception de l'interface utilisateur Graphisme Branding et guides de style Étude de marché Analyse marketing
Compétences
target market cannabis marketing communication purchasing logo design
Détails

We are looking to gain a better understanding of our clients' target markets to ensure we are positioning them in the right segment, offering effective benefits, and creating the best marketing messages. This is a unique industry: Micro/craft growing and producing of cannabis (Flower and - CBD and THC Oils). Our clients are licensed by Health Canada Licensed to produce, process and sell to the Ontario Cannabis Store.

One client has a (Name and Logo), products, website, and requires our help to develop a strategy to create awareness for consumers to purchase from retailers and for the retailers to order from the Ontario Cannabis Store. Note: this is a fun, challenging exercise as there are regulatory considerations with any advertising. The other client needs a name and Logo (Brand created)


Livrables

We'd like the following deliverables from individuals and/or a team:

  • An analysis of the current offerings, identify the target market(s), competitors, and the positioning of the brand.
  • Providing 3-5 concepts of logos for Client B.
  • Client A. Recreate landing page for existing site - create a proper funnel to have people opt in so we have a database for future communication.

Mentorat

Hand-on virtual experience working with our company and our client

À propos de l'entreprise

Entreprise
https://strategicly.ca/
Toronto, Ontario, Canada
2 - 10 employé.es
Agriculture, Technology, Energy, Banking & finance, Marketing & advertising

Strategicly is a data-insights-driven boutique agency providing our clients with the tools and resources needed for growth.

Powered by digital intel combined with the judgment of an experienced team dedicated to helping businesses grow, we research, analyze and provide actionable and measurable strategies to create engaging experiences for our clients and their customers across a broad and constantly evolving digital ecosystem, from concept through activation.

We create awareness for businesses by telling their story the right way, to the right audience, at the right time, across the right channels, ensuring we provide actionable insights impacting critical decision-making, every step of the way.