The Cannabis Learning Center (thecannabislearningcenter.com) is an educational platform covering 70+ topics regarding cannabis. It is also a marketing channel for the companies that post cannabis-related educational content. The full project consists of three phases (each is a separate Riipen Project).

The objective of Phase I (Content Building) is to solicit additional ancillary companies to join the platform and contribute educational content (typically videos, articles and/or literature). Once accepted for membership, we develop a page on the site with their company name, short description, logo, URL and the content they have provided.

NOTES:

1) Ancillary companies provide products and services to cannabis companies. Typical examples are business consultants, attorneys, architects, etc.

2) Part II of this project involves developing and executing a marketing plan aimed at target segments to promote The Cannabis Learning Center to the industry, inviting people to visit the site to learn more about various aspects of the industry and the product.

3) Part III of this project is intended to demonstrate the value of the site to member companies as an effective a marketing channel via metrics, then explore various commercialization alternatives, and implement the selected approach.

1) Identify members of the target segment.

2) Identify and construct the most effective research techniques to gather information from the target segment.

3) Using the method(s) identified, research their needs as they related to promotions within the cannabis industry.

4) Also, research their preferences in terms of messaging, i.e., where they would most likely go for this type of message.

5) Analyze research results to construct marketing messages that will effectively resonate with the needs of the target population.

6) Also based on research results, select the most effective marketing communications channel(s) to be used by the client.

7) Monitor and analyze campaign responses to gauge the effectiveness of the messages and channels employed.

8) Make recommendations for changes to either or both..

I've done this before with Riipen and am familiar with mentoring.

I would like weekly status meetings to monitor progress and interact with the students.

I am also a SCORE certified small business counselor.

I have also been a marketing adjunct and will encourage the development of traditional marketing skills.