CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Crafting a Targeted Digital Marketing Strategy for the Camp Shopping Channel

Fermé
Contact principal
Camp X, LLC
Camp X, LLC
Palm Beach Gardens, Florida, United States
Allison Miller
Allison Miller
CEO/President
(4)
3
Portails
(1)
  • AscentUP
    AscentUP
    San Diego, California, United States
Voir tout
Projet
120 heures par apprenant.e
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Analyse concurrentielle Publicités Marketing numérique Expansion du marché Marketing strategy
Compétences
marketing strategies customer service revenue stream marketing key performance indicators (kpis) vendor relationship management risk analysis social media content presentations email marketing
Détails

The Camp Shopping Channel is an innovative platform connecting summer camps with high-quality, curated products and services. We are seeking learners to help us design and implement a targeted digital marketing strategy to increase our visibility, attract new camp clients, and drive engagement on our digital platforms.

This project focuses specifically on marketing strategy development, offering learners the opportunity to explore social media optimization, content marketing, and audience engagement tactics. It is a hands-on learning experience for students passionate about marketing, branding, and analytics.

Livrables

Key Deliverables

Marketing Strategy Report:

Detailed analysis of target demographics.

Recommendations for key marketing channels (e.g., social media, email, blogs).

Suggested content themes and messaging to engage camp directors and families.

Social Media Optimization Plan:

Recommended social media platforms (e.g., Instagram, LinkedIn, TikTok) with rationale.

Content calendar with proposed posting schedules, themes, and campaign ideas.

Examples of 3-5 social media posts aligned with the strategy.

Blog Content Strategy:

3-5 blog post ideas, including suggested titles and key points.

SEO recommendations to improve organic reach.

Presentation Deck:

A concise summary of findings and actionable recommendations for the Camp Shopping Channel team.



Mentorat
Expertise et connaissances du domaine

Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.

Compétences Connaissances et expertise

Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.

Assistance pratique

Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.

Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

À propos de l'entreprise

Entreprise
https://campshoppingchannel.com
Palm Beach Gardens, Florida, United States
0 - 1 employé.es
Entertainment, Technology, Éducation, Events services
Représentation
Propriété des femmes

The heart of Happy Camper Live is bringing the summer camp feeling into your home 365 days a year. Great activities, goofy fun, exciting adventures, all in a safe place to explore, be creative, build confidence, find a passion, and grow.

The Camp Shopping Channel is an innovative e-commerce platform under Happy Camper Live, a lifestyle brand dedicated to bringing the magic of summer camp to kids and families year-round. As a subsidiary, the Camp Shopping Channel connects summer camps with a curated selection of high-quality products, program supplies, and creative solutions tailored to camp needs.

The platform offers camps access to exclusive discounts, unique program ideas, and products ranging from STEM kits and sports gear to fun activities like the “World’s Smallest vs. Biggest” games. By aligning with Happy Camper Live’s mission, the Camp Shopping Channel helps camps enhance their offerings while saving time and money.